柳州职业技术大学网络营销与直播电商专业负责人，柳州螺蛳粉产业学院特聘专家，讲师。柳州地方标准《柳州螺蛳粉直播带货行为规范》主要撰写人，国家二级电子商务师，高级移动互联网营销师，直播电商职业资格证书(中级)培训讲师及考评员，电子商务数据分析职业技能等级（中级）培训讲师，广西高等职业院校“双师型”教师。擅长电子商务、网络营销、新媒体营销、直播电商、短视频营销与策划。
The head of the online marketing and live e-commerce major at Liuzhou Polytechnic University, a distinguished expert and lecturer at the Liuzhou Snail Powder Industry Institute, the main author of the Liuzhou local standard "Code of Conduct for Live E-commerce of Liuzhou Snail Powder", a national second-level e-commerce professional, a senior mobile internet marketer, a live e-commerce professional qualification certificate (intermediate) training lecturer and evaluator, an e-commerce data analysis vocational skill level intermediate training lecturer, and a "double-qualified" teacher at Guangxi higher vocational colleges. He is good at e-commerce, online marketing, new media marketing, live e-commerce, short video marketing and planning.

毕业于韩国西江大学，新闻传播学硕士，网络营销与直播电商专业教师。
曾任网易游戏《荒野行动》双微运营及腾讯QQ音乐综艺专区内容运营。参与孵化微信公众号网易荒野行动，更新推文100余条，完成50w+粉丝的增长。为S+量级综艺项目《乘风破浪的姐姐》策划运营活动10余个，使其音源在Q音站内播放量突破11亿，话题阅读量突破7260万次。研究方向：新媒体运营，直播策划，短视频营销
Graduated from Sogang University in South Korea with a Master's degree in Journalism and Communication, and currently serves as a teacher in the major of network marketing and live streaming e-commerce.
Previously worked as the dual-microblog operation of NetEase's game "Knives Out" and content operation in the variety show area of Tencent QQ Music.
Participated in the incubation of the WeChat official account NetEase Knives Out, updated more than 100 articles, and achieved an increase of over 500,000 fans.
Planned and operated more than 10 promotional activities for the S+ level variety show "Sisters Who Make Waves", driving the audio source's play volume within QQ Music to exceed 1.1 billion, and the topic's reading volume to surpass 72.6 million.
Research areas: new media operation, live streaming planning, and short video marketing.

毕业于泰国博仁大学，荣获工商管理硕士学位。全媒体运营师，现任抖音数字学堂未来星培训导师；直播电商产业学院短视频项目培训资深教师
在教师教学能力竞赛中，凭借《直播电商》荣获混合式教学比赛广西区三等奖。负责教授电子商务专业的《短视频营销》、《短视频制作》、《商品摄影》和《声播训练》等课程，并参与开发《短视频营销》的精品在线课堂。
研究领域：跨境电商，短视频营销，新媒体营销领域。
Graduated from Dhuraki Pundit University in Thailand with a Master's degree in Business Administration. A full media operator, currently serving as a training instructor for the Douyin Digital Academy Future Star program; a senior teacher for short video project training at the Live E-commerce Industry College. In a teaching skills competition, I won the third prize in the Guangxi region for blended learning with "Live E-commerce." I am responsible for teaching courses such as "Short Video Marketing," "Short Video Production," "Product Photography," and "Voice Broadcasting Training" for the E-commerce major, and have participated in the development of a boutique online classroom for "Short Video Marketing."
Research areas: Cross-border e-commerce, short video marketing, new media marketing.

研究方向：短视频制作，直播运营，新媒体文案写作与编辑。
毕业于华中师范大学新闻传播学院，硕士研究生学历。
前字节跳动科技有限公司抖音电商数据中台，拥有丰富电商操盘经验与短视频直播广告投放经验；参与账户内容策划与信息流优化@阿木爷爷 、 @歪果仁在太原、@姣爷 、@达观说器等，2021年12月个人增值消耗500w。@姣爷年货节期间成交GMV达1亿，广告ROI5.16，@达观说器ROI3.88。    巨量学兼职培训讲师，参与直播账号 @巨量千川、@小店随心推、@巨量课堂，制定商家赋能课程与业务直播十余场，完成产业带拉新与赋能；全媒体运营师，每年承接社会培训十余场，参培人数达1000余人。参赛作品获得广西教学能力大赛一等奖作品、国家三等奖。
Research direction: short video production, live streaming operation, new media copywriting and editing.
Graduated from the School of Journalism and Communication at Central China Normal University with a master's degree.
Former ByteDance Technology Co., Ltd. TikTok e-commerce data middle office, with rich experience in e-commerce operation and short video live advertising; participated in account content planning and information flow optimization @Amu Grandpa, @歪果仁在太原, @姣爷, @达观说器, etc., with a personal value-added consumption of 5 million in December 2021. @姣爷 achieved a GMV of 100 million during the Spring Festival, with an advertising ROI of 5.16 and an ROI of 3.88 for @达观说器. Part-time training instructor for Juhua School, participated in live streaming accounts @Juhua Qianchuan, @Xiaodian Xingtui, and @Juhua Classroom, developed business empowerment courses and more than ten business live broadcasts, completed industry-wide new-member acquisition and empowerment; full-media operator, undertook more than ten social training sessions every year, with more than 1,000 participants. The entries won the first prize in the Guangxi Teaching Ability Competition and the third prize in the national competition.

《直播营销》课程团队负责人，教材《直播营销实训教程》第一主编，法国普瓦提埃大学企业管理硕士，1+X直播电商职业技能等级证书（高级）培训讲师及考评员，中国交通教育研究会《汽车网络营销师团体标准》编写专家组成员，2022年全国汽车网络营销能力提升师资培训班主讲培训师，广西高等职业院校“双师型”教师，柳州螺蛳粉产业学院特聘专家，柳州地方标准《柳州螺蛳粉直播带货行为规范》主要撰写人，广西高等职业院校“双师型”教师。擅长市场营销、直播营销、短视频策划与营销。
Zhou Yin, Course Leader of "Live Streaming Marketing," Lead Editor of the textbook "Practical Training Course for Live Streaming Marketing," holds a Master's degree in Business Administration from the University of Poitiers, France. She serves as a training instructor and evaluator for the 1+X Live Streaming E-commerce Vocational Skill Certificate (Advanced Level), a member of the expert panel tasked with drafting the "Group Standard for Automotive Online Marketing Professionals" under the China Communications and Transportation Association for Education, and the keynote trainer at the 2022 National Training Workshop for Enhancing Automotive Online Marketing Capabilities. Recognized as a "Double-Qualified" Teacher in Guangxi's Higher Vocational Colleges, she is also a distinguished expert at Liuzhou Luosifen Industry College and a key contributor to the local standard of Liuzhou, "Code of Conduct for Live Streaming Sales of Liuzhou Luosifen."and a "double-qualified" teacher at Guangxi higher vocational colleges.She is specializing in marketing, live streaming marketing, short video planningand marketing.

柳州职业技术大学，网络营销与直播电商专业专任教师，毕业于广东外语外贸大学新闻与传播硕士研究生；全媒体运营师；《短视频营销》群平台课程团队负责人；主要学术研究方向：新媒体与文化、短视频传播、消费文化。
Liuzhou Polytechnic University. Graduated with a Master's degree in Journalism and Communication from Guangdong University of Foreign Studies. I am a Full Media Operator and the head of the course team for "Short Video Marketing" on group platforms. My primary academic research interests include New Media and Culture, Short Video Communication, and Consumer Culture.


柳州职业技术学院贸易与旅游管理学院旅游管理专业骨干教师；华南师范大学职业技术教育-旅游管理方向硕士研究生；研究领域：旅游管理、旅游直播营销、旅游短视频制作。2023年柳州职业技术学院第十六届教师教学能力大赛课堂教学赛项二等奖，2023年柳州职业技术学院虚拟仿真赛项三等奖;2024广西职业院校技能大赛酒店服务赛项二等奖优秀指导老师。
Master of Vocational and Technical Education-Tourism Management, South China Normal University;Teacher of Tourism Management Major, School of Trade and Tourism Management, Liuzhou Polytechnic University.
Research Fields: Tourism Management, Tourism Live Marketing, Tourism Short Video Production.
Second prize in the classroom teaching category of the 16th Teachers' Teaching Ability Competition of Liuzhou Vocational and Technical College in 2023, third prize in the virtual simulation category of the same competition in 2023; Outstanding instructor for the second prize in the hotel service category of the 2024 Guangxi Vocational College Skills Competition.

毕业于美国温斯洛普大学，荣获MBA管理学硕士学位。二级互联网营销师。
在教师教学能力竞赛中，凭借《直播营销》荣获混合式教学比赛广西区三等奖。负责教授《直播营销》、《新媒体营销》、《短视频营销》和《市场调研》等课程，并参与开发《短视频营销》的精品在线课堂。
研究领域：新媒体营销领域。
Graduated from Winthrop University in the United States with a Master's degree in Business Administration (MBA) in Management. Certified as a Level II Internet Marketing Specialist.
Awarded third prize in the Guangxi District Hybrid Teaching Competition for the course "Live Streaming Marketing" in the Teacher Teaching Competence Competition. Responsible for teaching "Live Streaming Marketing," "New Media Marketing," "Short Video Marketing," and "Market Research," and have participated in the development of a boutique online classroom for "Short Video Marketing."
Research Area: New Media Marketing.

研究领域：新媒体营销，网络营销，企业品牌建设。曾参加玛氏、卡夫亨氏、健合集团等多个知名快消品牌商赛，获得卡夫亨氏商赛小组一等奖，曾在中金、桂林银行等知名金融企业工作，为各类企业撰写过数篇融资计划书，参与路演，获得企业一致认可及好评。
Research areas: new media marketing, online marketing, corporate brand building. Participated in several well-known FMCG brand competitions such as Mars, Kraft Heinz, and JH Group, winning the first prize in the Kraft Heinz competition group. Worked at well-known financial companies such as CICC and Guilin Bank, writing several financing plans for various companies, participating in roadshows, and receiving unanimous recognition and praise from enterprises.