Avatar was released by Twentieth Century Fox in 2010. The director is the Oscar-winning owner---James Cameron（詹姆斯·卡梅隆）. Avatar is one of the most expensive films ever made. It cost about $400 million to make and market. James Cameron has created a lush world of dense forest, floating mountains and tremendous creatures in a computer-generated spectacular. 

He transforms many of the cast into giant, blue-skinned humanoids( 类人动物). The movie represents a huge risk for the 20th Century Fox studio that backs it. It is being watched closely in Hollywood for its impact on the future of movies, special effects and expansion of the new 3D technology.

Avatar gives dazzling audiences with visual effects.It leads the viewers onto the planet Pandora (潘多拉)  which is 4.4 light years from Earth. The film provides a familiar mix of romance, action movie thrills and an old-fashioned battle between good and evil. Avatar shows the forest-dwelling Navi(潘多拉星球土著纳威族) have to fight for survival against a rapacious colonial mining operation. A crippled ex-Marine, Jake Sully, is chosen to make contact with the mysterious people as an avatar. The avatar is a remotely controlled body and it can allow Jake to move freely in the alien world, where he falls in love with a Navi princess. 

On December 23, 2010, the premiere of Avatar was held in Beijing.The director James Cameron attended the meeting in person. When he accepted the media interview, he said: The idea of Floating Mountains in Avatar originally comes from Huangshan of China. They found a scenic view in Yuan Gujie（袁家界）,Zhangjiajie National Forest Park of China and a peak was chosen as a template of the floating mountain. The scenery spot "Qiankunzhu" （乾坤柱）is the main peak prototype of Hallelujah mountain（哈利路亚山）. 

Avatar

An avatar is the graphical representation of the user or the user's alter ego or character. It may take either a three-dimensional form, as in games or virtual worlds, or a two-dimensional form as an icon in the Internet forums and other online communities. It is an object representing the user.

( avatar指能够代表用户个人或其性格的一个图像，即我们常说的“头像”或“个人秀”。这个头像可以是网络游戏或者虚拟世界里三维立体的图像，也可以是网络论坛或社区里常用的二维平面图像。它是可以代表用户本人的一个标志物。)

The use of the term avatar for the on-screen representation of the user was coined in 1985 by Chip Morningstar and Joseph Romero in designing Lucas Film’s online role-playing game Habitat, coming from the term's original meaning of “a descent of the Supreme Being” inHinduism, translated as “incarnation” or “manifestation” in English.

( 最先用avatar这个词来指代用户网络形象的是切普•莫宁斯塔和约瑟夫•罗梅罗，他们在1985年为卢卡斯影视公司设计网络角色扮演游戏时使用了这个词，取自于avatar这个词在印度教中的原始意思“圣人降临”，也就是“化身”或者“代表”的意思。)

Avatar here as the film's title refers to the genetically engineered Na'vi bodies used by several human characters to interact with the natives of Pandora. A plan, named “Avatar”, was commenced by human being to plunder resources of the natives on Pandora.

( 在这作为本部电影标题的Avatar指的是通过基因工程技术把人类与潘多拉星球的原住民混合创造的一个纳威族躯体形式。人类开始了一个名叫Avatar的计划, 来掠夺潘多拉星球上当地人的资源。)

Unobtanium

Unobtanium is the name of a kind of ore that exists everywhere in the universe. In the movie Avatar “Unobtanium” is described as a rare superconductor which works at normal temperature and has strange magneticfield. Under the action of the magnetic field on Pandora, stones float in the air and make one of the most magnificent scenes in the movie. “Unobtanium”attracts humans from earth. The reason is “Unobtanium” will completely change the energy industry on earth.

(Unobtanium是一类矿石的总称，宇宙到处都有这种物质。在电影《阿凡达》中Unobtanium被形容为罕见的常温超导体，拥有奇特的磁场，在潘多拉星的磁场作用下，便产生了这壮观的巨石浮空的景象。它吸引地球上的人类来到潘多拉星球上开发，因为这种矿石将会完全改变地球上的能源工业。)

★扩展

更多详情解析请参见推荐论文无尽的回归太初,抑或投身渺茫的未来-——《阿凡达》-批判现实主义视野中的挽歌式作品.pdf(下载附件 406.71 KB)