目录

  • 1 Career Planning and Preparation
    • 1.1 PPT
    • 1.2 Lead-in
    • 1.3 Words and Expressions
    • 1.4 Clip One How to Make a Career Plan
    • 1.5 Clip Two Career Plan Mistakes to Avoid
    • 1.6 Speaking and Further Learning
    • 1.7 Extension
    • 1.8 BEC Oral English
    • 1.9 Teamwork
  • 2 Job Interview
    • 2.1 PPT
    • 2.2 Lead-in
    • 2.3 Words and Expressions
    • 2.4 Clip One How to Prepare for a Job Interview
    • 2.5 Clip Two Tips for Coping With Job Interview Anxiety
    • 2.6 Speaking and Further Learning
    • 2.7 Teamwork
    • 2.8 Extension
  • 3 Workplace Personality
    • 3.1 PPT
    • 3.2 Lead-in
    • 3.3 Words and Expressions
    • 3.4 Clip One How Personality Affects Work Behavior
    • 3.5 Clip Two Personality Types in Workplace
    • 3.6 Speaking and Further Learning
    • 3.7 Extension
  • 4 Creativity
    • 4.1 PPT
    • 4.2 Lead-in
    • 4.3 Words and Expressions
    • 4.4 Clip One The Importance of Creativity in Business
    • 4.5 Clip Two How to Foster Creativity Within Your Organization
    • 4.6 BEC Oral English
    • 4.7 Extension
  • 5 Teamwork
    • 5.1 PPT
    • 5.2 Lead-in
    • 5.3 Words and Expressions
    • 5.4 Clip One Ten Tips for Quality Teamwork
    • 5.5 Clip Two Important Teamwork Skills That Employers Value
    • 5.6 Extension
  • 6 Leadership
    • 6.1 PPT
    • 6.2 Lead-in
    • 6.3 Words and Expressions
    • 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
    • 6.5 Clip Two Lewin's Leadership Styles
  • 7 Advertising
    • 7.1 PPT
    • 7.2 Lead-in
    • 7.3 Words and Expressions
    • 7.4 Clip One What is Industrial Advertising
    • 7.5 Clip Two How to Create an Advertising Plan
    • 7.6 BEC: Advertising
  • 8 Brand
    • 8.1 PPT
    • 8.2 Clip One Picking the Best Brand Strategy
    • 8.3 BEC: branding
    • 8.4 Reading
  • 9 CSR
    • 9.1 Clip One The Era of Corporate Sustainability
    • 9.2 Clip Four CSR at DHL
    • 9.3 Reading: Leadership theories
    • 9.4 BEC Oral English
    • 9.5 Extension
  • 10 Business Communication
    • 10.1 PPT PDF
    • 10.2 Words and Expressions
    • 10.3 Clip 1 Business Relations
    • 10.4 Clip 2 Business Card
    • 10.5 Exercise II: Teamwork
    • 10.6 TEM4
    • 10.7 Extension
  • 11 Commercial Trade
    • 11.1 PPT PDF
    • 11.2 Lead-in
    • 11.3 Words and Expressions
    • 11.4 Clip 1 Small Business
    • 11.5 Clip 2 Foreign Trade
    • 11.6 Extension
  • 12 Payment
    • 12.1 PPT PDF
    • 12.2 Lead-in
    • 12.3 Words and Expressions
    • 12.4 Buying on the Installment Plan
    • 12.5 The Pros and Cons of Credit Cards
    • 12.6 Teamwork
  • 13 Exhibition Preparation
    • 13.1 PPT PDF
    • 13.2 Lead-in
    • 13.3 Words and Expressions
    • 13.4 A History of Exhibition and World's Fairs
    • 13.5 How to Drive More Attendees to Exhibition Booths
    • 13.6 BEC: Trade Fairs and Exhibitions
    • 13.7 Teamwork
  • 14 Energy
    • 14.1 PPT PDF
    • 14.2 Lead-in
    • 14.3 Words and Expressions
    • 14.4 China's Top 500 Outperformed US Rivals in 2008
    • 14.5 China's Gasoline Imports Soar in August
    • 14.6 numbers, graphs
    • 14.7 Teamwork
  • 15 Environmental Protections
    • 15.1 PPT PDF
    • 15.2 Lead-in
    • 15.3 Words and Expressions
    • 15.4 Sustainable Agriculture in China: Then and Now
    • 15.5 China Can Lead Global Green Trade Drive
    • 15.6 Teamwork
  • 16 Artificial Intelligence
    • 16.1 PPT PDF
    • 16.2 The Impact of Artificial Intelligence on International Trade
    • 16.3 Five Ways How AI Has Transformed the Finance Industry
    • 16.4 Teamwork
  • 17 Corporate Social Responsibility
    • 17.1 Clip One Corporate Social Responsibility
    • 17.2 Clip Two CSR at Emerson
    • 17.3 Clip Three Why Does CSR Matter
    • 17.4 Extension
  • 18 Unit 1 Educational Investment
    • 18.1 Preparatory Activities
    • 18.2 Clip 1 Higher education in the US: what does it cost?
    • 18.3 Clip 2 How to fund a college education
    • 18.4 Clip 3 How to responsibly finance your college education
    • 18.5 Clip 4 Which college grads get paid the most?
    • 18.6 Clip 5 Are elite colleges worth the cost?
    • 18.7 Reading expansion
  • 19 Unit 2 Starting a Business
    • 19.1 Preparatory activities
    • 19.2 Clip 1 How to be a successful entrepreneur?
    • 19.3 Clip 2 How to be a great boss
    • 19.4 Clip 3
    • 19.5 Clip 4 How to start a business
    • 19.6 Clip 5
    • 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
  • 20 Unit 3 Human Resources
    • 20.1 Preparatory Activities
    • 20.2 Clip 1 Headhunters and recruiters
    • 20.3 Clip 2 How to train your staff
    • 20.4 Clip 3 How to motivate employees
    • 20.5 Clip 4 How to fire someone
  • 21 Unit 4 Advertising
    • 21.1 Preparatory Activities
    • 21.2 Clip 1 Invisifence
    • 21.3 Clip 2 Emotional Appeals
    • 21.4 Clip 3 Australia-A Different Light
    • 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
    • 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
    • 21.7 Clip 6 Cigarette Ads
    • 21.8 Clip 7 Advertising: A form of Lying?
    • 21.9 Clip 8 TV & Obesity
  • 22 Unit 5 Banking
  • 23 Unit 6 Marketing
    • 23.1 Preparatory Activities
    • 23.2 Clip 1 How to Understand the Basics of Marketing
    • 23.3 Clip 2 How to Develop a Marketing Mix
    • 23.4 Clip 3 Marketing and Advertising
    • 23.5 Clip 4 What Is Branding
    • 23.6 Clip 5 How to Write a Slogan That Sticks
  • 24 Unit 7 PR
  • 25 Unit 8 Estate
  • 26 Job Hunting
    • 26.1 Clip One Job Search Strategies and Tactics
    • 26.2 Clip Two How to Write a Great Two-page Resume
    • 26.3 Oral Practices
    • 26.4 BEC Oral English
  • 27 Unit 9 New Tech
    • 27.1 Preparatory Activities
    • 27.2 Clip 1 A Kitchen That Talks
    • 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
    • 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
    • 27.5 Clip 4 Biotechnology
    • 27.6 Clip 5 Solar Plane Sets Energy Example
    • 27.7 Clip 6 IBM's Five-in-Five List
    • 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
  • 28 Unit 10 环境问题
    • 28.1 Preparatory Activities
    • 28.2 Clip 1 Global Warming and Climate Change
    • 28.3 Clip 2 Causes of Global Warming
    • 28.4 Clip 3 Green the workplace
    • 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
    • 28.6 Clip 5 How to Drive Green
    • 28.7 Clip 6 Skyscrapers and Environment
    • 28.8 Clip 7 Nuclear Energy
  • 29 Unit 11 Car
    • 29.1 Clip 1 Morgan Cars
    • 29.2 Clip 2 2012 Ford Focus
    • 29.3 Clip 3 BMW 335D
    • 29.4 Clip 4 Self-driving Car
    • 29.5 Clip 5 Men or Women- Who Drives Better
    • 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
Extension

Career Planning 职业规划对话

Dialogue 1

T: You'll soon graduate from your university. Do you have any plans for the future?

你就快大学毕业了.对未来有什么打算吗?

J: I'm planning to go to graduate school, but I also want to find a job. Otherwise, I'll have nowhere to go if I fail the entrance exam.

我想读研究生,还想找工作,不然如果没考上就没出路了.

T: Do you have a clear career path to follow?

你想好职业发展道路了吗?

J: career path? I'm not sure.

职业发展道路?不太清楚.

T: what kind of job do you want after graduation?

毕业后你想做什么样的工作?

J: I want to become a professor, a lawyer, an editor, a civil servant...

我想做教授,律师,编辑,公务员...

T: wait! You can't do so many things at the same time. What exactly do you want to do?

停停停!你不能同时做那么多份工作的.你到底想从事怎样的职业?

J: I don't know. Do you have any advice for me?

我不知道.能提些建议吗?

T: yeah,you should first decide what kind of career you really want, plan your career path, and then try your best to achieve your goal.

好,你应该先决定到底要从事怎样的职业,规划职业道路,然后尽力去实现目标.

J: I think perhaps I need to buy a few years while I figure out about my career.

我想我可能需要几年时间来确定职业方向.

T: no, you can't waste your time wandering around. If you want a job that requires a higher degree or diploma, you should focus on your graduate school extrance exam;if you want a job that needs working experience, you should start job hunting and consider further studies at a later time.

不行,你不能把时间稀里糊涂地浪费了.如果你想做的工作需要高学历高文凭,你就应该好好准备研究生入学考试;如果你想做的工作需要工作经验,你就应该开始找工作了,继续深造的事可以晚点再考虑.

J: thank you so much for your advice. I'll think it over.

谢谢你的建议.我会好好考虑的.


Dialogue 2

T: There're hundreds of career options out there. How can I make a choice?

有成百上千个职业可供选择,我该怎样做决定?

J: Well,befor you can make a career choice, J think you have to learn about your of For examplc, you should know your values, interests, skills, your personality, etc.

做选择之前,我想你应该先了解自己,比如说价值规、兴趣、技能、性格等等。

T: How can I decide which occupation is appropriate for me?

那我该怎样确定哪种职业适合我昵?

J: You can use self-assessmcnt tools or career tests. You can find free tests onlinc. Or, you can simply ask a career counsclor or a career developmcnt professional for help.

可以用自我评估工具或职业测评。网上育免费的职业测评。或者你也可以找职业顾问或职业发展专家帮忙.

T: And then, what's the net step?

然后,下…步我该怎样做?

J: Then look over the list of on cupations generated through self-assessmcnt and come up with a shorter list for you to explore.

然后你好好看看评估结果中的这些职业,筛选一些做迸步研究。

T: So I can cut down tbose jobs that I rtnd unappcaling?

可以删掉我不感兴趣的郧砦工作?

J: Absolutely. After that, you can look at the job dcscion. educational and other requircmcnts, job outlook,adVancement opportunities. earnings and those kinds of things.

没错,然后要研究—下工作描述、教育及其他方面的要求、职业前景、晋歹}机会、薪酬之类的事.

T: Where can I get all that information?

我从哪里能获得那些信息?

J: You can search onlinc, or ask friends or rclatives who have the firsthand knowledge.

你可以上同搜索,也可以问问有实际工作经验的亲戚朋友.

T: There's a lot to do!

有很多事要做

J: Surely there is, you will havc to put some time and but your effort will bc wcll worth it.

当然,你得花些时间和精力,但付出的一切都很值得


个人职业规划范文

Talking about career,I've been planning since my first year in the university.

  I always knew that I wanted to apply for english-related jobs.My dream career is an english interpreter.And I want to be an english teacher after I quit the interpreting job.I don't just want to be confined by one job.Changing my career once or twice,I can acquire different experience and enrich my life.As part of my career planning I made a strict schedule for myself to keep to.In my first year in university,I extended my vocabulary and learned grammar very hard.I knew that I should have a thorough grounding in english if I wanted to use it fluently in the future,especially if I wanted to translate freely.In grade two,I began to apply for some part-time interpreting jobs.I knew that I should gain enough work experience,so as to win in the exceedingly competitive job market.Moreover,I got to know more foreigners,who would help me a lot with my future job.Now In grade three,I begin to send my CV to foreign-owned companies for internship.I clearly know that it is too late if I send CV to apply for jobs when graduation is close-at-hand.In grade four,if the company where I have the internship is content with me,I would stay there after graduating from the university.If not,I would send CVs to other companies.After earning enough money and acquiring enough experience,I would change my career into an english teacher.Being a teacher I would have more spare time to be at my disposal.With my good mastering of english I think I am qualified for an english teacher.As for the teaching skills,I would certainly attend some good teachers' classes to learn from them.I would also communicate with the students to get to know what they are thinking and what they really need.During the years as a teacher,I would teach the students my own way of english learning,show the outside world to them,and introduce new ideas to them,so as to broaden their horizons.

  谈论的职业生涯中,我一直计划因为我在大学的第一年。

  我一直都知道我想申请提供英语的工作。我的梦想职业是一位英语翻译。后,我想成为一名英语老师我退出口译工作。我不只是想限于一项工作。改变我的职业生涯一次或两次,我可以获得不同的体验和丰富我的生活。作为我职业规划的一部分使自己保持一个严格的时间表。在我大学的第一年,我扩展我的词汇量和学习语法很难。我知道我应该有一个全面的基础英语如果我想流利地使用它在未来,特别是如果我想自由翻译。二年级的时候,我开始申请做一些兼职口译工作。我知道我应该获得足够的工作经验,以赢得在竞争极其激烈的就业市场。此外,我认识了更多的外国人,谁能帮助我很多我的未来的工作。在三年级时,我开始我的简历发送给外资企业实习。我清楚地知道,太晚了,如果我发送简历申请工作当毕业即将来临的。在四年级,如果公司在我实习内容与我,我将从大学毕业后留在那里。如果没有,我将简历发送给其他公司。赚足够的钱和获得足够的经验后,我将改变我的事业进入一个英语老师。作为一个老师我将有更多的空闲时间处理。掌握好英语我认为我能胜任一名英语老师。至于教学技能,我肯定会参加一些好教师的课程学习。我也会与学生们交流来了解他们在想什么,他们需要什么。年期间作为一名老师,我会教学生自己的英语学习方法,给外面的世界,并介绍新思想,开阔他们的视野。


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