Extension
上一节
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1. 柯达公司：
曾在相机行业称霸100多年，当她宣布破产保护的时候，全世界都不敢相信
2. 诺基亚公司：
诺基亚当年是怎么失败的，现在的它又在做什么？
柴茂
目录
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1 Career Planning and Preparation
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1.1 PPT
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1.2 Lead-in
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1.3 Words and Expressions
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1.4 Clip One How to Make a Career Plan
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1.5 Clip Two Career Plan Mistakes to Avoid
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1.6 Speaking and Further Learning
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1.7 Extension
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1.8 BEC Oral English
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1.9 Teamwork
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2 Job Interview
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2.1 PPT
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2.2 Lead-in
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2.3 Words and Expressions
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2.4 Clip One How to Prepare for a Job Interview
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2.5 Clip Two Tips for Coping With Job Interview Anxiety
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2.6 Speaking and Further Learning
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2.7 Teamwork
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2.8 Extension
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3 Workplace Personality
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3.1 PPT
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3.2 Lead-in
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3.3 Words and Expressions
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3.4 Clip One How Personality Affects Work Behavior
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3.5 Clip Two Personality Types in Workplace
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3.6 Speaking and Further Learning
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3.7 Extension
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4 Creativity
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4.1 PPT
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4.2 Lead-in
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4.3 Words and Expressions
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4.4 Clip One The Importance of Creativity in Business
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4.5 Clip Two How to Foster Creativity Within Your Organization
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4.6 BEC Oral English
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4.7 Extension
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5 Teamwork
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5.1 PPT
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5.2 Lead-in
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5.3 Words and Expressions
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5.4 Clip One Ten Tips for Quality Teamwork
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5.5 Clip Two Important Teamwork Skills That Employers Value
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5.6 Extension
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6 Leadership
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6.1 PPT
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6.2 Lead-in
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6.3 Words and Expressions
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6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
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6.5 Clip Two Lewin's Leadership Styles
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7 Advertising
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7.1 PPT
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7.2 Lead-in
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7.3 Words and Expressions
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7.4 Clip One What is Industrial Advertising
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7.5 Clip Two How to Create an Advertising Plan
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7.6 BEC: Advertising
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8 Brand
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8.1 PPT
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8.2 Clip One Picking the Best Brand Strategy
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8.3 BEC: branding
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8.4 Reading
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9 CSR
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9.1 Clip One The Era of Corporate Sustainability
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9.2 Clip Four CSR at DHL
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9.3 Reading: Leadership theories
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9.4 BEC Oral English
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9.5 Extension
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10 Business Communication
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10.1 PPT PDF
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10.2 Words and Expressions
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10.3 Clip 1 Business Relations
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10.4 Clip 2 Business Card
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10.5 Exercise II: Teamwork
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10.6 TEM4
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10.7 Extension
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11 Commercial Trade
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11.1 PPT PDF
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11.2 Lead-in
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11.3 Words and Expressions
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11.4 Clip 1 Small Business
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11.5 Clip 2 Foreign Trade
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11.6 Extension
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12 Payment
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12.1 PPT PDF
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12.2 Lead-in
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12.3 Words and Expressions
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12.4 Buying on the Installment Plan
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12.5 The Pros and Cons of Credit Cards
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12.6 Teamwork
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13 Exhibition Preparation
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13.1 PPT PDF
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13.2 Lead-in
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13.3 Words and Expressions
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13.4 A History of Exhibition and World's Fairs
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13.5 How to Drive More Attendees to Exhibition Booths
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13.6 BEC: Trade Fairs and Exhibitions
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13.7 Teamwork
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14 Energy
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14.1 PPT PDF
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14.2 Lead-in
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14.3 Words and Expressions
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14.4 China's Top 500 Outperformed US Rivals in 2008
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14.5 China's Gasoline Imports Soar in August
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14.6 numbers, graphs
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14.7 Teamwork
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15 Environmental Protections
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15.1 PPT PDF
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15.2 Lead-in
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15.3 Words and Expressions
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15.4 Sustainable Agriculture in China: Then and Now
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15.5 China Can Lead Global Green Trade Drive
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15.6 Teamwork
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16 Artificial Intelligence
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16.1 PPT PDF
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16.2 The Impact of Artificial Intelligence on International Trade
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16.3 Five Ways How AI Has Transformed the Finance Industry
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16.4 Teamwork
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17 Corporate Social Responsibility
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17.1 Clip One Corporate Social Responsibility
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17.2 Clip Two CSR at Emerson
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17.3 Clip Three Why Does CSR Matter
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17.4 Extension
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18 Unit 1 Educational Investment
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18.1 Preparatory Activities
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18.2 Clip 1 Higher education in the US: what does it cost?
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18.3 Clip 2 How to fund a college education
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18.4 Clip 3 How to responsibly finance your college education
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18.5 Clip 4 Which college grads get paid the most?
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18.6 Clip 5 Are elite colleges worth the cost?
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18.7 Reading expansion
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19 Unit 2 Starting a Business
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19.1 Preparatory activities
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19.2 Clip 1 How to be a successful entrepreneur?
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19.3 Clip 2 How to be a great boss
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19.4 Clip 3
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19.5 Clip 4 How to start a business
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19.6 Clip 5
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19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
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20 Unit 3 Human Resources
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20.1 Preparatory Activities
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20.2 Clip 1 Headhunters and recruiters
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20.3 Clip 2 How to train your staff
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20.4 Clip 3 How to motivate employees
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20.5 Clip 4 How to fire someone
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21 Unit 4 Advertising
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21.1 Preparatory Activities
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21.2 Clip 1 Invisifence
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21.3 Clip 2 Emotional Appeals
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21.4 Clip 3 Australia-A Different Light
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21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
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21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
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21.7 Clip 6 Cigarette Ads
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21.8 Clip 7 Advertising: A form of Lying?
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21.9 Clip 8 TV & Obesity
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22 Unit 5 Banking
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23 Unit 6 Marketing
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23.1 Preparatory Activities
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23.2 Clip 1 How to Understand the Basics of Marketing
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23.3 Clip 2 How to Develop a Marketing Mix
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23.4 Clip 3 Marketing and Advertising
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23.5 Clip 4 What Is Branding
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23.6 Clip 5 How to Write a Slogan That Sticks
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24 Unit 7 PR
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25 Unit 8 Estate
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26 Job Hunting
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26.1 Clip One Job Search Strategies and Tactics
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26.2 Clip Two How to Write a Great Two-page Resume
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26.3 Oral Practices
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26.4 BEC Oral English
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27 Unit 9 New Tech
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27.1 Preparatory Activities
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27.2 Clip 1 A Kitchen That Talks
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27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
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27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
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27.5 Clip 4 Biotechnology
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27.6 Clip 5 Solar Plane Sets Energy Example
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27.7 Clip 6 IBM's Five-in-Five List
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27.8 Clip 7 Students Bring Innovation to Global Technology Competition
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28 Unit 10 环境问题
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28.1 Preparatory Activities
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28.2 Clip 1 Global Warming and Climate Change
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28.3 Clip 2 Causes of Global Warming
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28.4 Clip 3 Green the workplace
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28.5 Clip 4 How to Make Your Bathroom Eco-friendly
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28.6 Clip 5 How to Drive Green
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28.7 Clip 6 Skyscrapers and Environment
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28.8 Clip 7 Nuclear Energy
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29 Unit 11 Car
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29.1 Clip 1 Morgan Cars
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29.2 Clip 2 2012 Ford Focus
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29.3 Clip 3 BMW 335D
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29.4 Clip 4 Self-driving Car
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29.5 Clip 5 Men or Women- Who Drives Better
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29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
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