课程门户-章节详情

商务英语听说

柴茂

1 Career Planning and Preparation
- 1.1 PPT
- 1.2 Lead-in
- 1.3 Words and Expressions
- 1.4 Clip One How to Make a Career Plan
- 1.5 Clip Two Career Plan Mistakes to Avoid
- 1.6 Speaking and Further Learning
- 1.7 Extension
- 1.8 BEC Oral English
- 1.9 Teamwork
2 Job Interview
- 2.1 PPT
- 2.2 Lead-in
- 2.3 Words and Expressions
- 2.4 Clip One How to Prepare for a Job Interview
- 2.5 Clip Two Tips for Coping With Job Interview Anxiety
- 2.6 Speaking and Further Learning
- 2.7 Teamwork
- 2.8 Extension
3 Workplace Personality
- 3.1 PPT
- 3.2 Lead-in
- 3.3 Words and Expressions
- 3.4 Clip One How Personality Affects Work Behavior
- 3.5 Clip Two Personality Types in Workplace
- 3.6 Speaking and Further Learning
- 3.7 Extension
4 Creativity
- 4.1 PPT
- 4.2 Lead-in
- 4.3 Words and Expressions
- 4.4 Clip One The Importance of Creativity in Business
- 4.5 Clip Two How to Foster Creativity Within Your Organization
- 4.6 BEC Oral English
- 4.7 Extension
5 Teamwork
- 5.1 PPT
- 5.2 Lead-in
- 5.3 Words and Expressions
- 5.4 Clip One Ten Tips for Quality Teamwork
- 5.5 Clip Two Important Teamwork Skills That Employers Value
- 5.6 Extension
6 Leadership
- 6.1 PPT
- 6.2 Lead-in
- 6.3 Words and Expressions
- 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
- 6.5 Clip Two Lewin's Leadership Styles
7 Advertising
- 7.1 PPT
- 7.2 Lead-in
- 7.3 Words and Expressions
- 7.4 Clip One What is Industrial Advertising
- 7.5 Clip Two How to Create an Advertising Plan
- 7.6 BEC: Advertising
8 Brand
- 8.1 PPT
- 8.2 Clip One Picking the Best Brand Strategy
- 8.3 BEC: branding
- 8.4 Reading
9 CSR
- 9.1 Clip One The Era of Corporate Sustainability
- 9.2 Clip Four CSR at DHL
- 9.3 Reading: Leadership theories
- 9.4 BEC Oral English
- 9.5 Extension
10 Business Communication
- 10.1 PPT PDF
- 10.2 Words and Expressions
- 10.3 Clip 1 Business Relations
- 10.4 Clip 2 Business Card
- 10.5 Exercise II: Teamwork
- 10.6 TEM4
- 10.7 Extension
11 Commercial Trade
- 11.1 PPT PDF
- 11.2 Lead-in
- 11.3 Words and Expressions
- 11.4 Clip 1 Small Business
- 11.5 Clip 2 Foreign Trade
- 11.6 Extension
12 Payment
- 12.1 PPT PDF
- 12.2 Lead-in
- 12.3 Words and Expressions
- 12.4 Buying on the Installment Plan
- 12.5 The Pros and Cons of Credit Cards
- 12.6 Teamwork
13 Exhibition Preparation
- 13.1 PPT PDF
- 13.2 Lead-in
- 13.3 Words and Expressions
- 13.4 A History of Exhibition and World's Fairs
- 13.5 How to Drive More Attendees to Exhibition Booths
- 13.6 BEC: Trade Fairs and Exhibitions
- 13.7 Teamwork
14 Energy
- 14.1 PPT PDF
- 14.2 Lead-in
- 14.3 Words and Expressions
- 14.4 China's Top 500 Outperformed US Rivals in 2008
- 14.5 China's Gasoline Imports Soar in August
- 14.6 numbers, graphs
- 14.7 Teamwork
15 Environmental Protections
- 15.1 PPT PDF
- 15.2 Lead-in
- 15.3 Words and Expressions
- 15.4 Sustainable Agriculture in China: Then and Now
- 15.5 China Can Lead Global Green Trade Drive
- 15.6 Teamwork
16 Artificial Intelligence
- 16.1 PPT PDF
- 16.2 The Impact of Artificial Intelligence on International Trade
- 16.3 Five Ways How AI Has Transformed the Finance Industry
- 16.4 Teamwork
17 Corporate Social Responsibility
- 17.1 Clip One Corporate Social Responsibility
- 17.2 Clip Two CSR at Emerson
- 17.3 Clip Three Why Does CSR Matter
- 17.4 Extension
18 Unit 1 Educational Investment
- 18.1 Preparatory Activities
- 18.2 Clip 1 Higher education in the US: what does it cost?
- 18.3 Clip 2 How to fund a college education
- 18.4 Clip 3 How to responsibly finance your college education
- 18.5 Clip 4 Which college grads get paid the most?
- 18.6 Clip 5 Are elite colleges worth the cost?
- 18.7 Reading expansion
19 Unit 2 Starting a Business
- 19.1 Preparatory activities
- 19.2 Clip 1 How to be a successful entrepreneur?
- 19.3 Clip 2 How to be a great boss
- 19.4 Clip 3
- 19.5 Clip 4 How to start a business
- 19.6 Clip 5
- 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
20 Unit 3 Human Resources
- 20.1 Preparatory Activities
- 20.2 Clip 1 Headhunters and recruiters
- 20.3 Clip 2 How to train your staff
- 20.4 Clip 3 How to motivate employees
- 20.5 Clip 4 How to fire someone
21 Unit 4 Advertising
- 21.1 Preparatory Activities
- 21.2 Clip 1 Invisifence
- 21.3 Clip 2 Emotional Appeals
- 21.4 Clip 3 Australia-A Different Light
- 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
- 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
- 21.7 Clip 6 Cigarette Ads
- 21.8 Clip 7 Advertising: A form of Lying?
- 21.9 Clip 8 TV & Obesity
22 Unit 5 Banking
23 Unit 6 Marketing
- 23.1 Preparatory Activities
- 23.2 Clip 1 How to Understand the Basics of Marketing
- 23.3 Clip 2 How to Develop a Marketing Mix
- 23.4 Clip 3 Marketing and Advertising
- 23.5 Clip 4 What Is Branding
- 23.6 Clip 5 How to Write a Slogan That Sticks
24 Unit 7 PR
25 Unit 8 Estate
26 Job Hunting
- 26.1 Clip One Job Search Strategies and Tactics
- 26.2 Clip Two How to Write a Great Two-page Resume
- 26.3 Oral Practices
- 26.4 BEC Oral English
27 Unit 9 New Tech
- 27.1 Preparatory Activities
- 27.2 Clip 1 A Kitchen That Talks
- 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
- 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
- 27.5 Clip 4 Biotechnology
- 27.6 Clip 5 Solar Plane Sets Energy Example
- 27.7 Clip 6 IBM's Five-in-Five List
- 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
28 Unit 10 环境问题
- 28.1 Preparatory Activities
- 28.2 Clip 1 Global Warming and Climate Change
- 28.3 Clip 2 Causes of Global Warming
- 28.4 Clip 3 Green the workplace
- 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
- 28.6 Clip 5 How to Drive Green
- 28.7 Clip 6 Skyscrapers and Environment
- 28.8 Clip 7 Nuclear Energy
29 Unit 11 Car
- 29.1 Clip 1 Morgan Cars
- 29.2 Clip 2 2012 Ford Focus
- 29.3 Clip 3 BMW 335D
- 29.4 Clip 4 Self-driving Car
- 29.5 Clip 5 Men or Women- Who Drives Better
- 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost