目录

  • 1 Career Planning and Preparation
    • 1.1 PPT
    • 1.2 Lead-in
    • 1.3 Words and Expressions
    • 1.4 Clip One How to Make a Career Plan
    • 1.5 Clip Two Career Plan Mistakes to Avoid
    • 1.6 Speaking and Further Learning
    • 1.7 Extension
    • 1.8 BEC Oral English
    • 1.9 Teamwork
  • 2 Job Interview
    • 2.1 PPT
    • 2.2 Lead-in
    • 2.3 Words and Expressions
    • 2.4 Clip One How to Prepare for a Job Interview
    • 2.5 Clip Two Tips for Coping With Job Interview Anxiety
    • 2.6 Speaking and Further Learning
    • 2.7 Teamwork
    • 2.8 Extension
  • 3 Workplace Personality
    • 3.1 PPT
    • 3.2 Lead-in
    • 3.3 Words and Expressions
    • 3.4 Clip One How Personality Affects Work Behavior
    • 3.5 Clip Two Personality Types in Workplace
    • 3.6 Speaking and Further Learning
    • 3.7 Extension
  • 4 Creativity
    • 4.1 PPT
    • 4.2 Lead-in
    • 4.3 Words and Expressions
    • 4.4 Clip One The Importance of Creativity in Business
    • 4.5 Clip Two How to Foster Creativity Within Your Organization
    • 4.6 BEC Oral English
    • 4.7 Extension
  • 5 Teamwork
    • 5.1 PPT
    • 5.2 Lead-in
    • 5.3 Words and Expressions
    • 5.4 Clip One Ten Tips for Quality Teamwork
    • 5.5 Clip Two Important Teamwork Skills That Employers Value
    • 5.6 Extension
  • 6 Leadership
    • 6.1 PPT
    • 6.2 Lead-in
    • 6.3 Words and Expressions
    • 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
    • 6.5 Clip Two Lewin's Leadership Styles
  • 7 Advertising
    • 7.1 PPT
    • 7.2 Lead-in
    • 7.3 Words and Expressions
    • 7.4 Clip One What is Industrial Advertising
    • 7.5 Clip Two How to Create an Advertising Plan
    • 7.6 BEC: Advertising
  • 8 Brand
    • 8.1 PPT
    • 8.2 Clip One Picking the Best Brand Strategy
    • 8.3 BEC: branding
    • 8.4 Reading
  • 9 CSR
    • 9.1 Clip One The Era of Corporate Sustainability
    • 9.2 Clip Four CSR at DHL
    • 9.3 Reading: Leadership theories
    • 9.4 BEC Oral English
    • 9.5 Extension
  • 10 Business Communication
    • 10.1 PPT PDF
    • 10.2 Words and Expressions
    • 10.3 Clip 1 Business Relations
    • 10.4 Clip 2 Business Card
    • 10.5 Exercise II: Teamwork
    • 10.6 TEM4
    • 10.7 Extension
  • 11 Commercial Trade
    • 11.1 PPT PDF
    • 11.2 Lead-in
    • 11.3 Words and Expressions
    • 11.4 Clip 1 Small Business
    • 11.5 Clip 2 Foreign Trade
    • 11.6 Extension
  • 12 Payment
    • 12.1 PPT PDF
    • 12.2 Lead-in
    • 12.3 Words and Expressions
    • 12.4 Buying on the Installment Plan
    • 12.5 The Pros and Cons of Credit Cards
    • 12.6 Teamwork
  • 13 Exhibition Preparation
    • 13.1 PPT PDF
    • 13.2 Lead-in
    • 13.3 Words and Expressions
    • 13.4 A History of Exhibition and World's Fairs
    • 13.5 How to Drive More Attendees to Exhibition Booths
    • 13.6 BEC: Trade Fairs and Exhibitions
    • 13.7 Teamwork
  • 14 Energy
    • 14.1 PPT PDF
    • 14.2 Lead-in
    • 14.3 Words and Expressions
    • 14.4 China's Top 500 Outperformed US Rivals in 2008
    • 14.5 China's Gasoline Imports Soar in August
    • 14.6 numbers, graphs
    • 14.7 Teamwork
  • 15 Environmental Protections
    • 15.1 PPT PDF
    • 15.2 Lead-in
    • 15.3 Words and Expressions
    • 15.4 Sustainable Agriculture in China: Then and Now
    • 15.5 China Can Lead Global Green Trade Drive
    • 15.6 Teamwork
  • 16 Artificial Intelligence
    • 16.1 PPT PDF
    • 16.2 The Impact of Artificial Intelligence on International Trade
    • 16.3 Five Ways How AI Has Transformed the Finance Industry
    • 16.4 Teamwork
  • 17 Corporate Social Responsibility
    • 17.1 Clip One Corporate Social Responsibility
    • 17.2 Clip Two CSR at Emerson
    • 17.3 Clip Three Why Does CSR Matter
    • 17.4 Extension
  • 18 Unit 1 Educational Investment
    • 18.1 Preparatory Activities
    • 18.2 Clip 1 Higher education in the US: what does it cost?
    • 18.3 Clip 2 How to fund a college education
    • 18.4 Clip 3 How to responsibly finance your college education
    • 18.5 Clip 4 Which college grads get paid the most?
    • 18.6 Clip 5 Are elite colleges worth the cost?
    • 18.7 Reading expansion
  • 19 Unit 2 Starting a Business
    • 19.1 Preparatory activities
    • 19.2 Clip 1 How to be a successful entrepreneur?
    • 19.3 Clip 2 How to be a great boss
    • 19.4 Clip 3
    • 19.5 Clip 4 How to start a business
    • 19.6 Clip 5
    • 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
  • 20 Unit 3 Human Resources
    • 20.1 Preparatory Activities
    • 20.2 Clip 1 Headhunters and recruiters
    • 20.3 Clip 2 How to train your staff
    • 20.4 Clip 3 How to motivate employees
    • 20.5 Clip 4 How to fire someone
  • 21 Unit 4 Advertising
    • 21.1 Preparatory Activities
    • 21.2 Clip 1 Invisifence
    • 21.3 Clip 2 Emotional Appeals
    • 21.4 Clip 3 Australia-A Different Light
    • 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
    • 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
    • 21.7 Clip 6 Cigarette Ads
    • 21.8 Clip 7 Advertising: A form of Lying?
    • 21.9 Clip 8 TV & Obesity
  • 22 Unit 5 Banking
  • 23 Unit 6 Marketing
    • 23.1 Preparatory Activities
    • 23.2 Clip 1 How to Understand the Basics of Marketing
    • 23.3 Clip 2 How to Develop a Marketing Mix
    • 23.4 Clip 3 Marketing and Advertising
    • 23.5 Clip 4 What Is Branding
    • 23.6 Clip 5 How to Write a Slogan That Sticks
  • 24 Unit 7 PR
  • 25 Unit 8 Estate
  • 26 Job Hunting
    • 26.1 Clip One Job Search Strategies and Tactics
    • 26.2 Clip Two How to Write a Great Two-page Resume
    • 26.3 Oral Practices
    • 26.4 BEC Oral English
  • 27 Unit 9 New Tech
    • 27.1 Preparatory Activities
    • 27.2 Clip 1 A Kitchen That Talks
    • 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
    • 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
    • 27.5 Clip 4 Biotechnology
    • 27.6 Clip 5 Solar Plane Sets Energy Example
    • 27.7 Clip 6 IBM's Five-in-Five List
    • 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
  • 28 Unit 10 环境问题
    • 28.1 Preparatory Activities
    • 28.2 Clip 1 Global Warming and Climate Change
    • 28.3 Clip 2 Causes of Global Warming
    • 28.4 Clip 3 Green the workplace
    • 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
    • 28.6 Clip 5 How to Drive Green
    • 28.7 Clip 6 Skyscrapers and Environment
    • 28.8 Clip 7 Nuclear Energy
  • 29 Unit 11 Car
    • 29.1 Clip 1 Morgan Cars
    • 29.2 Clip 2 2012 Ford Focus
    • 29.3 Clip 3 BMW 335D
    • 29.4 Clip 4 Self-driving Car
    • 29.5 Clip 5 Men or Women- Who Drives Better
    • 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
Oral Practices
Job-hunting

A: Hi, Lily! You look tired, are you ok?

你看着好疲倦,还好吗?

B: Hi, Lucy! I reviewed job hunting information online until midnight. I am exhausted right now .

嗨,我看网上的招聘信息直到午夜,现在好累。

B: Oh, I see! Have you got the recruitment information on your major?

明白!那你找到你专业的招聘信息了吗?

A: Yes. I have found some related job positions through different channels.

是的,我通过不同渠道找了几个相关的招聘信息。

B: Really? That's great! I am curious about those channels.

玛丽:是吗?太好了!我很好奇你说的渠道。

A: OK. There are some professional job hunting websites. You have to register and log in, and you will get some positions recommendations based on your conditions.

杰克:有一些专业求职网站,你得先注册和登陆,然后根据你的条件,会有一些职位的推荐。

B: Sounds good!Did you submit your resume?

听着靠谱,你提交简历了么?

A: You know what?The website provides forms that require you to fill out. After those forms are done, your resume is created automatically by this website. The employers will review your resume on this website.

你知道吗?网站会提供需要你填的表格。在表格填好之后,你的简历就会自动生成。那些雇主会看到你的简历。

B: It is good! Then how about the other channels?

挺好的!那么其他的渠道呢?

A: I joined some alumni groups. Sometimes they will send some recruitment information.

我加入了几个校友群,有时候他们会发一些招聘信息。

B:Wow, you worked so hard on job hunting! I believe you will get a very good position.

你找工作好努力!我相信你一定会找到很好的职位的。

A: Thanks. You can also seek job information on the Internet.

谢谢你,不如你也从网上找找招聘信息吧。

B: Good idea. I will think it over.

好主意,我会好好考虑的。


II. Job Interview Sample

Interviewer1: Tell me about yourself.

Candidate: I’ve just graduated from XX University with a degree in HR Management.During the summers, I worked as a system administrator for a small company to help pay for my education.Is there any particular information you’d like me to discu?

Interviewer2: What attracted you to this job?

Candidate: I’ve been searching for a while now to find a company that had a busine model and corporate philosophy like yours.I am interested in working for a company that provides products and services to the education market.My background is in this field, and my strength is in building relationships and solving problems.I am excited and interested in the idea of developing busine relationships through e-commerce.

Interviewer1: what makes you think you would be a success in this position?

Candidate: my graduate school training combined with my internship should qualify me for this particular job.I am sure I will be successful.

Interview 2: if you were hiring a graduate for this position, what qualities would you look for?

Candidate: the ability to learn.This has nothing to do with grades or university experience.A fresh college graduate with no work experience is completely usele.What is important to look for is someone who can quickly rectify that.

Interview1: do you have any past experience in human resources?

Candidate: for the past two years, I have a solid understanding of HR procedures because of a certificate program I completed.I have excellent communication skills and have written policies and procedures for the last two companies I worked for, though not quite long.I am also a team player and have great interpersonal skills.I feel I have a lot to offer as a team member.I thrive on challenge and work well in high-stre environments.With my qualifications and experience, I feel I am hardworking, responsible and diligent in any project I undertake.Your organization could benefit from my analytical and interpersonal skills.

Interview2: what type of position are you looking for?

Candidate: I am interested in an entry level position.

Interviewer 1: as an entry-level employee, a lot of the work you do will be rather routine.How do you feel about that?

Candidate: I certainly don’t expect to start my career at the top, and, frankly, I welcome the opportunity to learn this busine from the ground up.Of course, nobody wants to spend an entire career at the copy machine, but I expect that over time as my skills develop and I gain experience, my work will change to reflect my abilities.

Interviewer 2: if you are hired, how long will you stay with this company?

Candidate: as long as the work is challenging and I have the opportunity to learn and advance, I see no reason to consider leaving

Intervieser1: do you have any questions?

Candidate: yes, I do.Why did the last person leave? What are some of the problems you feel a new employee would face in this position, and do you have any suggestions for dealing with them?