目录

  • 1 Career Planning and Preparation
    • 1.1 PPT
    • 1.2 Lead-in
    • 1.3 Words and Expressions
    • 1.4 Clip One How to Make a Career Plan
    • 1.5 Clip Two Career Plan Mistakes to Avoid
    • 1.6 Speaking and Further Learning
    • 1.7 Extension
    • 1.8 BEC Oral English
    • 1.9 Teamwork
  • 2 Job Interview
    • 2.1 PPT
    • 2.2 Lead-in
    • 2.3 Words and Expressions
    • 2.4 Clip One How to Prepare for a Job Interview
    • 2.5 Clip Two Tips for Coping With Job Interview Anxiety
    • 2.6 Speaking and Further Learning
    • 2.7 Teamwork
    • 2.8 Extension
  • 3 Workplace Personality
    • 3.1 PPT
    • 3.2 Lead-in
    • 3.3 Words and Expressions
    • 3.4 Clip One How Personality Affects Work Behavior
    • 3.5 Clip Two Personality Types in Workplace
    • 3.6 Speaking and Further Learning
    • 3.7 Extension
  • 4 Creativity
    • 4.1 PPT
    • 4.2 Lead-in
    • 4.3 Words and Expressions
    • 4.4 Clip One The Importance of Creativity in Business
    • 4.5 Clip Two How to Foster Creativity Within Your Organization
    • 4.6 BEC Oral English
    • 4.7 Extension
  • 5 Teamwork
    • 5.1 PPT
    • 5.2 Lead-in
    • 5.3 Words and Expressions
    • 5.4 Clip One Ten Tips for Quality Teamwork
    • 5.5 Clip Two Important Teamwork Skills That Employers Value
    • 5.6 Extension
  • 6 Leadership
    • 6.1 PPT
    • 6.2 Lead-in
    • 6.3 Words and Expressions
    • 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
    • 6.5 Clip Two Lewin's Leadership Styles
  • 7 Advertising
    • 7.1 PPT
    • 7.2 Lead-in
    • 7.3 Words and Expressions
    • 7.4 Clip One What is Industrial Advertising
    • 7.5 Clip Two How to Create an Advertising Plan
    • 7.6 BEC: Advertising
  • 8 Brand
    • 8.1 PPT
    • 8.2 Clip One Picking the Best Brand Strategy
    • 8.3 BEC: branding
    • 8.4 Reading
  • 9 CSR
    • 9.1 Clip One The Era of Corporate Sustainability
    • 9.2 Clip Four CSR at DHL
    • 9.3 Reading: Leadership theories
    • 9.4 BEC Oral English
    • 9.5 Extension
  • 10 Business Communication
    • 10.1 PPT PDF
    • 10.2 Words and Expressions
    • 10.3 Clip 1 Business Relations
    • 10.4 Clip 2 Business Card
    • 10.5 Exercise II: Teamwork
    • 10.6 TEM4
    • 10.7 Extension
  • 11 Commercial Trade
    • 11.1 PPT PDF
    • 11.2 Lead-in
    • 11.3 Words and Expressions
    • 11.4 Clip 1 Small Business
    • 11.5 Clip 2 Foreign Trade
    • 11.6 Extension
  • 12 Payment
    • 12.1 PPT PDF
    • 12.2 Lead-in
    • 12.3 Words and Expressions
    • 12.4 Buying on the Installment Plan
    • 12.5 The Pros and Cons of Credit Cards
    • 12.6 Teamwork
  • 13 Exhibition Preparation
    • 13.1 PPT PDF
    • 13.2 Lead-in
    • 13.3 Words and Expressions
    • 13.4 A History of Exhibition and World's Fairs
    • 13.5 How to Drive More Attendees to Exhibition Booths
    • 13.6 BEC: Trade Fairs and Exhibitions
    • 13.7 Teamwork
  • 14 Energy
    • 14.1 PPT PDF
    • 14.2 Lead-in
    • 14.3 Words and Expressions
    • 14.4 China's Top 500 Outperformed US Rivals in 2008
    • 14.5 China's Gasoline Imports Soar in August
    • 14.6 numbers, graphs
    • 14.7 Teamwork
  • 15 Environmental Protections
    • 15.1 PPT PDF
    • 15.2 Lead-in
    • 15.3 Words and Expressions
    • 15.4 Sustainable Agriculture in China: Then and Now
    • 15.5 China Can Lead Global Green Trade Drive
    • 15.6 Teamwork
  • 16 Artificial Intelligence
    • 16.1 PPT PDF
    • 16.2 The Impact of Artificial Intelligence on International Trade
    • 16.3 Five Ways How AI Has Transformed the Finance Industry
    • 16.4 Teamwork
  • 17 Corporate Social Responsibility
    • 17.1 Clip One Corporate Social Responsibility
    • 17.2 Clip Two CSR at Emerson
    • 17.3 Clip Three Why Does CSR Matter
    • 17.4 Extension
  • 18 Unit 1 Educational Investment
    • 18.1 Preparatory Activities
    • 18.2 Clip 1 Higher education in the US: what does it cost?
    • 18.3 Clip 2 How to fund a college education
    • 18.4 Clip 3 How to responsibly finance your college education
    • 18.5 Clip 4 Which college grads get paid the most?
    • 18.6 Clip 5 Are elite colleges worth the cost?
    • 18.7 Reading expansion
  • 19 Unit 2 Starting a Business
    • 19.1 Preparatory activities
    • 19.2 Clip 1 How to be a successful entrepreneur?
    • 19.3 Clip 2 How to be a great boss
    • 19.4 Clip 3
    • 19.5 Clip 4 How to start a business
    • 19.6 Clip 5
    • 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
  • 20 Unit 3 Human Resources
    • 20.1 Preparatory Activities
    • 20.2 Clip 1 Headhunters and recruiters
    • 20.3 Clip 2 How to train your staff
    • 20.4 Clip 3 How to motivate employees
    • 20.5 Clip 4 How to fire someone
  • 21 Unit 4 Advertising
    • 21.1 Preparatory Activities
    • 21.2 Clip 1 Invisifence
    • 21.3 Clip 2 Emotional Appeals
    • 21.4 Clip 3 Australia-A Different Light
    • 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
    • 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
    • 21.7 Clip 6 Cigarette Ads
    • 21.8 Clip 7 Advertising: A form of Lying?
    • 21.9 Clip 8 TV & Obesity
  • 22 Unit 5 Banking
  • 23 Unit 6 Marketing
    • 23.1 Preparatory Activities
    • 23.2 Clip 1 How to Understand the Basics of Marketing
    • 23.3 Clip 2 How to Develop a Marketing Mix
    • 23.4 Clip 3 Marketing and Advertising
    • 23.5 Clip 4 What Is Branding
    • 23.6 Clip 5 How to Write a Slogan That Sticks
  • 24 Unit 7 PR
  • 25 Unit 8 Estate
  • 26 Job Hunting
    • 26.1 Clip One Job Search Strategies and Tactics
    • 26.2 Clip Two How to Write a Great Two-page Resume
    • 26.3 Oral Practices
    • 26.4 BEC Oral English
  • 27 Unit 9 New Tech
    • 27.1 Preparatory Activities
    • 27.2 Clip 1 A Kitchen That Talks
    • 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
    • 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
    • 27.5 Clip 4 Biotechnology
    • 27.6 Clip 5 Solar Plane Sets Energy Example
    • 27.7 Clip 6 IBM's Five-in-Five List
    • 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
  • 28 Unit 10 环境问题
    • 28.1 Preparatory Activities
    • 28.2 Clip 1 Global Warming and Climate Change
    • 28.3 Clip 2 Causes of Global Warming
    • 28.4 Clip 3 Green the workplace
    • 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
    • 28.6 Clip 5 How to Drive Green
    • 28.7 Clip 6 Skyscrapers and Environment
    • 28.8 Clip 7 Nuclear Energy
  • 29 Unit 11 Car
    • 29.1 Clip 1 Morgan Cars
    • 29.2 Clip 2 2012 Ford Focus
    • 29.3 Clip 3 BMW 335D
    • 29.4 Clip 4 Self-driving Car
    • 29.5 Clip 5 Men or Women- Who Drives Better
    • 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
Words and Expressions
Clip One How to Make a Career Plan

1) Coincidence:A remarkable occurrence of events or circumstances without apparent causal connection.

It was a coincidence that we both chose the same book to read.

我们都选了同一本书来读,这真是个巧合。

2) Priority: Something that is more important than other things and that needs to be done or dealt with first.

Safety is our top priority. 安全是我们的首要任务。

3) Facilitate: Make (an action or process) easy or easier.

The new software will facilitate communication between team members.

新软件将促进团队成员之间的交流。

4)tangible:Able to be touched or felt; real or concrete.

We need tangible results to show our progress.

我们需要切实的结果来展示我们的进展。

5) assess:Evaluate or estimate the nature, ability, or quality of.

The teacher will assess the students' performance.

老师将评估学生的表现。

6)figure out:Understand or find an answer to (a problem or mystery).

I can't figure out how to solve this math problem.我弄不明白如何解决这道数学题。

7) timeframe:A period of time during which something happens or is planned to happen. 

We need to complete the project within a specific timeframe.

我们需要在特定的时间范围内完成这个项目。

8)motivate:Give (someone) a reason for doing something.

Good leaders know how to motivate their employees.

好的领导知道如何激励他们的员工。

9) context:The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.

Understanding the context is important for interpreting this poem.

理解背景对于解读这首诗很重要。

10)alteration:A change or modification.

There has been an alteration in the schedule. 时间表有了变动。

11)stick to:Continue doing or using (something) without changing.

You should stick to your plan. 你应该坚持你的计划。


Clip Two Career Plan Mistakes to Avoid

1) uncanny:strange or mysterious, especially in an unsettling way.

There was an uncanny silence in the house. 房子里有一种不可思议的寂静。

2) jump-start:to start (an engine or a vehicle) by using an external power source or to give a sudden boost or impetus to something.

The government's new policy is expected to jump-start the economy.

政府的新政策有望启动经济。

3) jot down:write down quickly or briefly.

I jotted down his phone number before I forgot it. 

我在忘记之前赶紧记下了他的电话号码。

4)paycheck:a check issued in payment of wages or salary.

I'm looking forward to getting my paycheck at the end of the month. 

我期待着月底拿到我的薪水支票。

5)avocation:a hobby or secondary occupation.

Painting is her avocation. 绘画是她的业余爱好。

6)scratch:a mark or wound made by scraping or tearing the skin. Also, make a mark or lines by scraping or tearing.

He got a scratch on his arm while climbing the tree. 

他爬树的时候胳膊上划了一道

from scratch : starting from the very beginning without any pre-existing resources or foundation.

He built his business from scratch and now it's a huge success.

他白手起家创办了自己的企业,现在非常成功。

7) primary:first in order of importance or development; main.

Safety is the primary concern. 安全是首要关注的问题。

8) lobbyist:a person who tries to influence legislation on behalf of a special interest.

The lobbyist was working hard to persuade lawmakers to support the bill. 游说者努力说服立法者支持这项法案。

Vocabulary for career plan and preparation 

  1. career plan and preparation 职业计划和准备

  2. internship n. 实习

  3. job shadow 影子实习

    a job shadowing is an educational program where college students or other adults can learn about a particular occupation or profession to see if it might be suitable for them.

    简单说就是指在校学生去企业实地观察,分配一个企业员工带他们,让学生通过观察员工的日常工作过程来体会,从而确定个职业或公司是否适合自己。天天跟着那个员工像影子一样,所以叫影子实习。

  4. potential employers 预期雇主

  5. personal aspirations 个人理想

  6. starting salary, salary raise/bump 起薪,加薪

  7. fringe benefits 工资之外的福利待遇

  8. high-paying jobs/well-paid jobs 高薪工作

  9. promotion n. 提拔,晋升

  10. managerial position 管理层职位

  11. career path, climb the corporate ladder 职业路径,逐步的晋升

  12. workaholic n.工作狂

  13. college/coworker, superior, subordinate/inferior 同事,上级,下属

  14. job responsibilities 工作职责

  15. over qualified, unappreciated, underestimated 大材小用,不受重用,才能被低估

  16. job performance evaluation 工作业绩评估

  17. employee loyalty, extraordinary leadership skills/staming 忠诚度,杰出的领导才能,精力旺盛

  18. stability/security 稳定性

  19. dress code 着装规定

  20. corporate culture/philosophy 企业文化,氛围