目录

  • 1 Career Planning and Preparation
    • 1.1 PPT
    • 1.2 Lead-in
    • 1.3 Words and Expressions
    • 1.4 Clip One How to Make a Career Plan
    • 1.5 Clip Two Career Plan Mistakes to Avoid
    • 1.6 Speaking and Further Learning
    • 1.7 Extension
    • 1.8 BEC Oral English
    • 1.9 Teamwork
  • 2 Job Interview
    • 2.1 PPT
    • 2.2 Lead-in
    • 2.3 Words and Expressions
    • 2.4 Clip One How to Prepare for a Job Interview
    • 2.5 Clip Two Tips for Coping With Job Interview Anxiety
    • 2.6 Speaking and Further Learning
    • 2.7 Teamwork
    • 2.8 Extension
  • 3 Workplace Personality
    • 3.1 PPT
    • 3.2 Lead-in
    • 3.3 Words and Expressions
    • 3.4 Clip One How Personality Affects Work Behavior
    • 3.5 Clip Two Personality Types in Workplace
    • 3.6 Speaking and Further Learning
    • 3.7 Extension
  • 4 Creativity
    • 4.1 PPT
    • 4.2 Lead-in
    • 4.3 Words and Expressions
    • 4.4 Clip One The Importance of Creativity in Business
    • 4.5 Clip Two How to Foster Creativity Within Your Organization
    • 4.6 BEC Oral English
    • 4.7 Extension
  • 5 Teamwork
    • 5.1 PPT
    • 5.2 Lead-in
    • 5.3 Words and Expressions
    • 5.4 Clip One Ten Tips for Quality Teamwork
    • 5.5 Clip Two Important Teamwork Skills That Employers Value
    • 5.6 Extension
  • 6 Leadership
    • 6.1 PPT
    • 6.2 Lead-in
    • 6.3 Words and Expressions
    • 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
    • 6.5 Clip Two Lewin's Leadership Styles
  • 7 Advertising
    • 7.1 PPT
    • 7.2 Lead-in
    • 7.3 Words and Expressions
    • 7.4 Clip One What is Industrial Advertising
    • 7.5 Clip Two How to Create an Advertising Plan
    • 7.6 BEC: Advertising
  • 8 Brand
    • 8.1 PPT
    • 8.2 Clip One Picking the Best Brand Strategy
    • 8.3 BEC: branding
    • 8.4 Reading
  • 9 CSR
    • 9.1 Clip One The Era of Corporate Sustainability
    • 9.2 Clip Four CSR at DHL
    • 9.3 Reading: Leadership theories
    • 9.4 BEC Oral English
    • 9.5 Extension
  • 10 Business Communication
    • 10.1 PPT PDF
    • 10.2 Words and Expressions
    • 10.3 Clip 1 Business Relations
    • 10.4 Clip 2 Business Card
    • 10.5 Exercise II: Teamwork
    • 10.6 TEM4
    • 10.7 Extension
  • 11 Commercial Trade
    • 11.1 PPT PDF
    • 11.2 Lead-in
    • 11.3 Words and Expressions
    • 11.4 Clip 1 Small Business
    • 11.5 Clip 2 Foreign Trade
    • 11.6 Extension
  • 12 Payment
    • 12.1 PPT PDF
    • 12.2 Lead-in
    • 12.3 Words and Expressions
    • 12.4 Buying on the Installment Plan
    • 12.5 The Pros and Cons of Credit Cards
    • 12.6 Teamwork
  • 13 Exhibition Preparation
    • 13.1 PPT PDF
    • 13.2 Lead-in
    • 13.3 Words and Expressions
    • 13.4 A History of Exhibition and World's Fairs
    • 13.5 How to Drive More Attendees to Exhibition Booths
    • 13.6 BEC: Trade Fairs and Exhibitions
    • 13.7 Teamwork
  • 14 Energy
    • 14.1 PPT PDF
    • 14.2 Lead-in
    • 14.3 Words and Expressions
    • 14.4 China's Top 500 Outperformed US Rivals in 2008
    • 14.5 China's Gasoline Imports Soar in August
    • 14.6 numbers, graphs
    • 14.7 Teamwork
  • 15 Environmental Protections
    • 15.1 PPT PDF
    • 15.2 Lead-in
    • 15.3 Words and Expressions
    • 15.4 Sustainable Agriculture in China: Then and Now
    • 15.5 China Can Lead Global Green Trade Drive
    • 15.6 Teamwork
  • 16 Artificial Intelligence
    • 16.1 PPT PDF
    • 16.2 The Impact of Artificial Intelligence on International Trade
    • 16.3 Five Ways How AI Has Transformed the Finance Industry
    • 16.4 Teamwork
  • 17 Corporate Social Responsibility
    • 17.1 Clip One Corporate Social Responsibility
    • 17.2 Clip Two CSR at Emerson
    • 17.3 Clip Three Why Does CSR Matter
    • 17.4 Extension
  • 18 Unit 1 Educational Investment
    • 18.1 Preparatory Activities
    • 18.2 Clip 1 Higher education in the US: what does it cost?
    • 18.3 Clip 2 How to fund a college education
    • 18.4 Clip 3 How to responsibly finance your college education
    • 18.5 Clip 4 Which college grads get paid the most?
    • 18.6 Clip 5 Are elite colleges worth the cost?
    • 18.7 Reading expansion
  • 19 Unit 2 Starting a Business
    • 19.1 Preparatory activities
    • 19.2 Clip 1 How to be a successful entrepreneur?
    • 19.3 Clip 2 How to be a great boss
    • 19.4 Clip 3
    • 19.5 Clip 4 How to start a business
    • 19.6 Clip 5
    • 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
  • 20 Unit 3 Human Resources
    • 20.1 Preparatory Activities
    • 20.2 Clip 1 Headhunters and recruiters
    • 20.3 Clip 2 How to train your staff
    • 20.4 Clip 3 How to motivate employees
    • 20.5 Clip 4 How to fire someone
  • 21 Unit 4 Advertising
    • 21.1 Preparatory Activities
    • 21.2 Clip 1 Invisifence
    • 21.3 Clip 2 Emotional Appeals
    • 21.4 Clip 3 Australia-A Different Light
    • 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
    • 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
    • 21.7 Clip 6 Cigarette Ads
    • 21.8 Clip 7 Advertising: A form of Lying?
    • 21.9 Clip 8 TV & Obesity
  • 22 Unit 5 Banking
  • 23 Unit 6 Marketing
    • 23.1 Preparatory Activities
    • 23.2 Clip 1 How to Understand the Basics of Marketing
    • 23.3 Clip 2 How to Develop a Marketing Mix
    • 23.4 Clip 3 Marketing and Advertising
    • 23.5 Clip 4 What Is Branding
    • 23.6 Clip 5 How to Write a Slogan That Sticks
  • 24 Unit 7 PR
  • 25 Unit 8 Estate
  • 26 Job Hunting
    • 26.1 Clip One Job Search Strategies and Tactics
    • 26.2 Clip Two How to Write a Great Two-page Resume
    • 26.3 Oral Practices
    • 26.4 BEC Oral English
  • 27 Unit 9 New Tech
    • 27.1 Preparatory Activities
    • 27.2 Clip 1 A Kitchen That Talks
    • 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
    • 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
    • 27.5 Clip 4 Biotechnology
    • 27.6 Clip 5 Solar Plane Sets Energy Example
    • 27.7 Clip 6 IBM's Five-in-Five List
    • 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
  • 28 Unit 10 环境问题
    • 28.1 Preparatory Activities
    • 28.2 Clip 1 Global Warming and Climate Change
    • 28.3 Clip 2 Causes of Global Warming
    • 28.4 Clip 3 Green the workplace
    • 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
    • 28.6 Clip 5 How to Drive Green
    • 28.7 Clip 6 Skyscrapers and Environment
    • 28.8 Clip 7 Nuclear Energy
  • 29 Unit 11 Car
    • 29.1 Clip 1 Morgan Cars
    • 29.2 Clip 2 2012 Ford Focus
    • 29.3 Clip 3 BMW 335D
    • 29.4 Clip 4 Self-driving Car
    • 29.5 Clip 5 Men or Women- Who Drives Better
    • 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
Words and Expressions

Clip One How Personality Affects Work Behavior

1) performance:the act of performing; doing something successfully表现;性能;业绩。

His performance in the play was outstanding. 他在剧中的表现很出色。

2) personality trait: A characteristic or quality that forms part of a person's personality 个性特征;性格特点

Honesty is an important personality trait. 诚实是一种重要的个性特征。

3) increased productivity:A greater amount of output or work done in a given period of time 提高生产力;增加产量。

The new technology has led to increased productivity. 

新技术带来了生产力的提高。

4) job satisfaction:the degree to which a person enjoys their job  工作满意度

High job satisfaction can lead to better work performance.

高工作满意度可以带来更好的工作表现。

5) take the initiative:be the first to act or make a decision 采取主动;主动出击

You should take the initiative to solve the problem. 你应该主动解决这个问题。

6) work ethic:a set of moral principles that guide a person's behavior at work 职业道德;工作伦理

A strong work ethic is essential for success. 强烈的职业道德对于成功至关重要。

7)oversight:supervision or management; failure to notice or act 监督;疏忽。

The project is under the oversight of a committee.  这个项目在一个委员会的监督下。

8)luncheon:a midday meal; a lunch 午餐会;午宴

We had a luncheon to celebrate the company's anniversary.

我们举行了一个午宴来庆祝公司的周年纪念日。

9)work at a full steam:work with great energy and enthusiasm 全力以赴地工作;热火朝天地工作

The workers are working at a full steam to meet the deadline.

工人们正在全力以赴地工作以赶在截止日期前完成。


Clip Two Personality Types in the Workplace

1) dimension:a measure of spatial extent, especially width, height, or length 尺寸;维度;方面

The box has three dimensions: length, width, and height. 

这个盒子有三个维度:长、宽、高。

2)extrovert:a person who is outgoing and sociable 外向的人;性格外向者

She is an extrovert and loves meeting new people. 

她是个外向的人,喜欢结识新朋友。

3) introvert:a person who is shy and withdrawn 性格内向者

He is an introvert and prefers to spend time alone.

他是个内向的人,更喜欢独自度过时光。

4) Sensor: a device that detects or measures a physical quantity and converts it into a signal. 传感器;探测器

The temperature sensor is not working properly.

温度传感器工作不正常。

5) intuitive:based on intuition rather than reasoning 直觉的;凭直觉获知的

She has an intuitive understanding of people. 她对人有一种直觉的理解。

6) vision:the ability to see; sight. Also, a mental image or idea 视力;视觉;愿景

He has a clear vision of the future. 他对未来有一个清晰的愿景。

7) personal implication:the consequences or effects on an individual 个人影响;个人含义

The decision has personal implications for him. 这个决定对他有个人影响。

8) analytical:relating to or using analysis 分析的;解析的

She has an analytical mind and can solve complex problem.

她有分析头脑,能解决复杂问题。

9) rational:based on reason or logic 理性的;合理的

He made a rational decision. 他做了一个理性的决定。

10) refreshment:something that refreshes, such as food or drink 点心;饮料;恢复活力的事物

We stopped for refreshments on the way. 我们在路上停下来吃点心。

11) predictability:the quality of being able to be predicted 可预测性

The weather has a certain degree of predictability. 天气有一定的可预测性。