目录

  • 1 Career Planning and Preparation
    • 1.1 PPT
    • 1.2 Lead-in
    • 1.3 Words and Expressions
    • 1.4 Clip One How to Make a Career Plan
    • 1.5 Clip Two Career Plan Mistakes to Avoid
    • 1.6 Speaking and Further Learning
    • 1.7 Extension
    • 1.8 BEC Oral English
    • 1.9 Teamwork
  • 2 Job Interview
    • 2.1 PPT
    • 2.2 Lead-in
    • 2.3 Words and Expressions
    • 2.4 Clip One How to Prepare for a Job Interview
    • 2.5 Clip Two Tips for Coping With Job Interview Anxiety
    • 2.6 Speaking and Further Learning
    • 2.7 Teamwork
    • 2.8 Extension
  • 3 Workplace Personality
    • 3.1 PPT
    • 3.2 Lead-in
    • 3.3 Words and Expressions
    • 3.4 Clip One How Personality Affects Work Behavior
    • 3.5 Clip Two Personality Types in Workplace
    • 3.6 Speaking and Further Learning
    • 3.7 Extension
  • 4 Creativity
    • 4.1 PPT
    • 4.2 Lead-in
    • 4.3 Words and Expressions
    • 4.4 Clip One The Importance of Creativity in Business
    • 4.5 Clip Two How to Foster Creativity Within Your Organization
    • 4.6 BEC Oral English
    • 4.7 Extension
  • 5 Teamwork
    • 5.1 PPT
    • 5.2 Lead-in
    • 5.3 Words and Expressions
    • 5.4 Clip One Ten Tips for Quality Teamwork
    • 5.5 Clip Two Important Teamwork Skills That Employers Value
    • 5.6 Extension
  • 6 Leadership
    • 6.1 PPT
    • 6.2 Lead-in
    • 6.3 Words and Expressions
    • 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
    • 6.5 Clip Two Lewin's Leadership Styles
  • 7 Advertising
    • 7.1 PPT
    • 7.2 Lead-in
    • 7.3 Words and Expressions
    • 7.4 Clip One What is Industrial Advertising
    • 7.5 Clip Two How to Create an Advertising Plan
    • 7.6 BEC: Advertising
  • 8 Brand
    • 8.1 PPT
    • 8.2 Clip One Picking the Best Brand Strategy
    • 8.3 BEC: branding
    • 8.4 Reading
  • 9 CSR
    • 9.1 Clip One The Era of Corporate Sustainability
    • 9.2 Clip Four CSR at DHL
    • 9.3 Reading: Leadership theories
    • 9.4 BEC Oral English
    • 9.5 Extension
  • 10 Business Communication
    • 10.1 PPT PDF
    • 10.2 Words and Expressions
    • 10.3 Clip 1 Business Relations
    • 10.4 Clip 2 Business Card
    • 10.5 Exercise II: Teamwork
    • 10.6 TEM4
    • 10.7 Extension
  • 11 Commercial Trade
    • 11.1 PPT PDF
    • 11.2 Lead-in
    • 11.3 Words and Expressions
    • 11.4 Clip 1 Small Business
    • 11.5 Clip 2 Foreign Trade
    • 11.6 Extension
  • 12 Payment
    • 12.1 PPT PDF
    • 12.2 Lead-in
    • 12.3 Words and Expressions
    • 12.4 Buying on the Installment Plan
    • 12.5 The Pros and Cons of Credit Cards
    • 12.6 Teamwork
  • 13 Exhibition Preparation
    • 13.1 PPT PDF
    • 13.2 Lead-in
    • 13.3 Words and Expressions
    • 13.4 A History of Exhibition and World's Fairs
    • 13.5 How to Drive More Attendees to Exhibition Booths
    • 13.6 BEC: Trade Fairs and Exhibitions
    • 13.7 Teamwork
  • 14 Energy
    • 14.1 PPT PDF
    • 14.2 Lead-in
    • 14.3 Words and Expressions
    • 14.4 China's Top 500 Outperformed US Rivals in 2008
    • 14.5 China's Gasoline Imports Soar in August
    • 14.6 numbers, graphs
    • 14.7 Teamwork
  • 15 Environmental Protections
    • 15.1 PPT PDF
    • 15.2 Lead-in
    • 15.3 Words and Expressions
    • 15.4 Sustainable Agriculture in China: Then and Now
    • 15.5 China Can Lead Global Green Trade Drive
    • 15.6 Teamwork
  • 16 Artificial Intelligence
    • 16.1 PPT PDF
    • 16.2 The Impact of Artificial Intelligence on International Trade
    • 16.3 Five Ways How AI Has Transformed the Finance Industry
    • 16.4 Teamwork
  • 17 Corporate Social Responsibility
    • 17.1 Clip One Corporate Social Responsibility
    • 17.2 Clip Two CSR at Emerson
    • 17.3 Clip Three Why Does CSR Matter
    • 17.4 Extension
  • 18 Unit 1 Educational Investment
    • 18.1 Preparatory Activities
    • 18.2 Clip 1 Higher education in the US: what does it cost?
    • 18.3 Clip 2 How to fund a college education
    • 18.4 Clip 3 How to responsibly finance your college education
    • 18.5 Clip 4 Which college grads get paid the most?
    • 18.6 Clip 5 Are elite colleges worth the cost?
    • 18.7 Reading expansion
  • 19 Unit 2 Starting a Business
    • 19.1 Preparatory activities
    • 19.2 Clip 1 How to be a successful entrepreneur?
    • 19.3 Clip 2 How to be a great boss
    • 19.4 Clip 3
    • 19.5 Clip 4 How to start a business
    • 19.6 Clip 5
    • 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
  • 20 Unit 3 Human Resources
    • 20.1 Preparatory Activities
    • 20.2 Clip 1 Headhunters and recruiters
    • 20.3 Clip 2 How to train your staff
    • 20.4 Clip 3 How to motivate employees
    • 20.5 Clip 4 How to fire someone
  • 21 Unit 4 Advertising
    • 21.1 Preparatory Activities
    • 21.2 Clip 1 Invisifence
    • 21.3 Clip 2 Emotional Appeals
    • 21.4 Clip 3 Australia-A Different Light
    • 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
    • 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
    • 21.7 Clip 6 Cigarette Ads
    • 21.8 Clip 7 Advertising: A form of Lying?
    • 21.9 Clip 8 TV & Obesity
  • 22 Unit 5 Banking
  • 23 Unit 6 Marketing
    • 23.1 Preparatory Activities
    • 23.2 Clip 1 How to Understand the Basics of Marketing
    • 23.3 Clip 2 How to Develop a Marketing Mix
    • 23.4 Clip 3 Marketing and Advertising
    • 23.5 Clip 4 What Is Branding
    • 23.6 Clip 5 How to Write a Slogan That Sticks
  • 24 Unit 7 PR
  • 25 Unit 8 Estate
  • 26 Job Hunting
    • 26.1 Clip One Job Search Strategies and Tactics
    • 26.2 Clip Two How to Write a Great Two-page Resume
    • 26.3 Oral Practices
    • 26.4 BEC Oral English
  • 27 Unit 9 New Tech
    • 27.1 Preparatory Activities
    • 27.2 Clip 1 A Kitchen That Talks
    • 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
    • 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
    • 27.5 Clip 4 Biotechnology
    • 27.6 Clip 5 Solar Plane Sets Energy Example
    • 27.7 Clip 6 IBM's Five-in-Five List
    • 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
  • 28 Unit 10 环境问题
    • 28.1 Preparatory Activities
    • 28.2 Clip 1 Global Warming and Climate Change
    • 28.3 Clip 2 Causes of Global Warming
    • 28.4 Clip 3 Green the workplace
    • 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
    • 28.6 Clip 5 How to Drive Green
    • 28.7 Clip 6 Skyscrapers and Environment
    • 28.8 Clip 7 Nuclear Energy
  • 29 Unit 11 Car
    • 29.1 Clip 1 Morgan Cars
    • 29.2 Clip 2 2012 Ford Focus
    • 29.3 Clip 3 BMW 335D
    • 29.4 Clip 4 Self-driving Car
    • 29.5 Clip 5 Men or Women- Who Drives Better
    • 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
Teamwork
  1. WeChat payment is less popular in foreign countries than in China. Chinese tourists who travel abroad have to exchange and carry the foreign currency. Discuss with your partners about the strategies for WeChat Pay to expand its international market. You can find more articles about Wechat Pay on www.jindaily.com/tag/wechat-pay




2. 超前消费Spending Money in Advance

利大于弊:

Nowadays, the consumer credit is becoming more popular and people’s consumption idea is changing. Some people tend to spend tomorrow’s money for today’s comfort. They believe that anticipating tomorrow’s money benefits the individuals as well as the society. In my point of view, I agree with this.

现在,消费信贷已经变得比以前流行了,人们的消费观念也改变了。有些人喜欢为了今日的方便花费明日的钱财。他们相信提前消费对个人和社会都有好处。在我看来,我同意这个观点。


In the first place, for the individual, spending tomorrow’s money can make one enjoy the products or services that one can not afford at the present. Definitely there are times when one’s purchasing power can not meet one’s current needs of necessities, and anticipating tomorrow’s money can solve this problem. For instance, many families that can not pay cash for major items such as houses, cars, furniture and appliances are able to purchase them without cash on the installment plan.

第一,对于个人来说,花明日之财能够让人享受当前无法消费的产品和服务。能肯定的是,人有时候当前的购买力无法满足当前需求的必需品,那么超前消费就能解决这个问题。例如,许多家庭无法用现金购买大件物品,例如房子,车子,家具和电器,那么他们能够用分期付款的形式来购买。


In the second place, something unexpected may happened any time. For normal families, once family member are terribly ill, which needs a barrel of money. The consumer credit could play an important role in this situation, it could save lives.

第二,天有不测之风云。对于普通家庭来说,一旦家庭成员得了重病,需要一大笔钱,消费信贷在这时就扮演了一个重要的角色,它能救人一命。

To addition, spending tomorrow’s money contributes to the progress of our society. Overspending, which means a satisfied large demand for the consumer products, can help shape a better production structure, drive forward our economy and invigorate the whole society eventually.

再者,花明日之财对社会的发展也有贡献。过度花费意味着满足消费者的需求很大,能够塑造一个更好的生产结构,推动我们的经济,最终振兴整个社会。


In a word, using tomorrow’s money is a better way to make the individuals as well as the society goes round.

总而言之,花明日之财是推动个人和社会的好途径。


弊大于利:

Some people are in favor of the idea of over-consumption. They point out the fact that China's rapid economic development has materially enriched the lives of ordinary Chinese people, and at the same time increased our demands as consumers. They also argue that the rising consumption helps drive economic growth.

有些人赞成过度消费这个主意。他们指出,中国经济的快速发展丰富了普通中国人的生活,同时也增加了我们作为消费者的需求。他们还认为,消费的增长有助于推动经济增长。


However, other people stand on a different ground. They consider it harmful to consume more than what their family can afford. They firmly point out that the dogged pursuit for more accounts for our debts, anxiety, waste and overload. An example can back up this arguement: The American financial crisis caused by over consumption made the people of the world worse off.

然而,其他人站在不同的立场上。他们认为消费超过他们的家庭能买得起的东西是有害的。他们坚定地指出,固执地追求我们的债务,更多的帐户焦虑,浪费和过载。一个例子可以支持这一观点:美国金融危机引起的过度消费让全世界的人们更糟。


There is some truth in both arguements. But I think the disadvantages of over-consumption outweigh the advantages. In addititon to the above-mentioned negative effects, the surging consuming demand threatens to exhaust our resources and spoil our environment.

双方的观点都有一定道理。但我认为过度消费的缺点大于优点。另外上述负面影响,高涨的消费需求会耗尽我们的资源,破坏我们的环境。


To conclude, our government is advocating ideas of "conservation-minded society" and sustainable development. Whether due to sense of guilt about waste, or a simple desire to save money, we need to promote sustainable consumption.

最后,我们的政府倡导“节约型社会”和“可持续发展”的理念。不管是关于浪费的愧疚感,或为了省钱,我们需要促进可持续消费。