目录

  • 1 Career Planning and Preparation
    • 1.1 PPT
    • 1.2 Lead-in
    • 1.3 Words and Expressions
    • 1.4 Clip One How to Make a Career Plan
    • 1.5 Clip Two Career Plan Mistakes to Avoid
    • 1.6 Speaking and Further Learning
    • 1.7 Extension
    • 1.8 BEC Oral English
    • 1.9 Teamwork
  • 2 Job Interview
    • 2.1 PPT
    • 2.2 Lead-in
    • 2.3 Words and Expressions
    • 2.4 Clip One How to Prepare for a Job Interview
    • 2.5 Clip Two Tips for Coping With Job Interview Anxiety
    • 2.6 Speaking and Further Learning
    • 2.7 Teamwork
    • 2.8 Extension
  • 3 Workplace Personality
    • 3.1 PPT
    • 3.2 Lead-in
    • 3.3 Words and Expressions
    • 3.4 Clip One How Personality Affects Work Behavior
    • 3.5 Clip Two Personality Types in Workplace
    • 3.6 Speaking and Further Learning
    • 3.7 Extension
  • 4 Creativity
    • 4.1 PPT
    • 4.2 Lead-in
    • 4.3 Words and Expressions
    • 4.4 Clip One The Importance of Creativity in Business
    • 4.5 Clip Two How to Foster Creativity Within Your Organization
    • 4.6 BEC Oral English
    • 4.7 Extension
  • 5 Teamwork
    • 5.1 PPT
    • 5.2 Lead-in
    • 5.3 Words and Expressions
    • 5.4 Clip One Ten Tips for Quality Teamwork
    • 5.5 Clip Two Important Teamwork Skills That Employers Value
    • 5.6 Extension
  • 6 Leadership
    • 6.1 PPT
    • 6.2 Lead-in
    • 6.3 Words and Expressions
    • 6.4 Clip One Want to Be a Better Business Leader? Do These Five Things
    • 6.5 Clip Two Lewin's Leadership Styles
  • 7 Advertising
    • 7.1 PPT
    • 7.2 Lead-in
    • 7.3 Words and Expressions
    • 7.4 Clip One What is Industrial Advertising
    • 7.5 Clip Two How to Create an Advertising Plan
    • 7.6 BEC: Advertising
  • 8 Brand
    • 8.1 PPT
    • 8.2 Clip One Picking the Best Brand Strategy
    • 8.3 BEC: branding
    • 8.4 Reading
  • 9 CSR
    • 9.1 Clip One The Era of Corporate Sustainability
    • 9.2 Clip Four CSR at DHL
    • 9.3 Reading: Leadership theories
    • 9.4 BEC Oral English
    • 9.5 Extension
  • 10 Business Communication
    • 10.1 PPT PDF
    • 10.2 Words and Expressions
    • 10.3 Clip 1 Business Relations
    • 10.4 Clip 2 Business Card
    • 10.5 Exercise II: Teamwork
    • 10.6 TEM4
    • 10.7 Extension
  • 11 Commercial Trade
    • 11.1 PPT PDF
    • 11.2 Lead-in
    • 11.3 Words and Expressions
    • 11.4 Clip 1 Small Business
    • 11.5 Clip 2 Foreign Trade
    • 11.6 Extension
  • 12 Payment
    • 12.1 PPT PDF
    • 12.2 Lead-in
    • 12.3 Words and Expressions
    • 12.4 Buying on the Installment Plan
    • 12.5 The Pros and Cons of Credit Cards
    • 12.6 Teamwork
  • 13 Exhibition Preparation
    • 13.1 PPT PDF
    • 13.2 Lead-in
    • 13.3 Words and Expressions
    • 13.4 A History of Exhibition and World's Fairs
    • 13.5 How to Drive More Attendees to Exhibition Booths
    • 13.6 BEC: Trade Fairs and Exhibitions
    • 13.7 Teamwork
  • 14 Energy
    • 14.1 PPT PDF
    • 14.2 Lead-in
    • 14.3 Words and Expressions
    • 14.4 China's Top 500 Outperformed US Rivals in 2008
    • 14.5 China's Gasoline Imports Soar in August
    • 14.6 numbers, graphs
    • 14.7 Teamwork
  • 15 Environmental Protections
    • 15.1 PPT PDF
    • 15.2 Lead-in
    • 15.3 Words and Expressions
    • 15.4 Sustainable Agriculture in China: Then and Now
    • 15.5 China Can Lead Global Green Trade Drive
    • 15.6 Teamwork
  • 16 Artificial Intelligence
    • 16.1 PPT PDF
    • 16.2 The Impact of Artificial Intelligence on International Trade
    • 16.3 Five Ways How AI Has Transformed the Finance Industry
    • 16.4 Teamwork
  • 17 Corporate Social Responsibility
    • 17.1 Clip One Corporate Social Responsibility
    • 17.2 Clip Two CSR at Emerson
    • 17.3 Clip Three Why Does CSR Matter
    • 17.4 Extension
  • 18 Unit 1 Educational Investment
    • 18.1 Preparatory Activities
    • 18.2 Clip 1 Higher education in the US: what does it cost?
    • 18.3 Clip 2 How to fund a college education
    • 18.4 Clip 3 How to responsibly finance your college education
    • 18.5 Clip 4 Which college grads get paid the most?
    • 18.6 Clip 5 Are elite colleges worth the cost?
    • 18.7 Reading expansion
  • 19 Unit 2 Starting a Business
    • 19.1 Preparatory activities
    • 19.2 Clip 1 How to be a successful entrepreneur?
    • 19.3 Clip 2 How to be a great boss
    • 19.4 Clip 3
    • 19.5 Clip 4 How to start a business
    • 19.6 Clip 5
    • 19.7 Clip 6 T-shirt Designer_ A Young Entrepreneur to Watch
  • 20 Unit 3 Human Resources
    • 20.1 Preparatory Activities
    • 20.2 Clip 1 Headhunters and recruiters
    • 20.3 Clip 2 How to train your staff
    • 20.4 Clip 3 How to motivate employees
    • 20.5 Clip 4 How to fire someone
  • 21 Unit 4 Advertising
    • 21.1 Preparatory Activities
    • 21.2 Clip 1 Invisifence
    • 21.3 Clip 2 Emotional Appeals
    • 21.4 Clip 3 Australia-A Different Light
    • 21.5 Clip 4 Ilta-Sanomat-the Way It Was Meant to Be
    • 21.6 Clip 5 How to Maximize Your Advertising Campaign Performance
    • 21.7 Clip 6 Cigarette Ads
    • 21.8 Clip 7 Advertising: A form of Lying?
    • 21.9 Clip 8 TV & Obesity
  • 22 Unit 5 Banking
  • 23 Unit 6 Marketing
    • 23.1 Preparatory Activities
    • 23.2 Clip 1 How to Understand the Basics of Marketing
    • 23.3 Clip 2 How to Develop a Marketing Mix
    • 23.4 Clip 3 Marketing and Advertising
    • 23.5 Clip 4 What Is Branding
    • 23.6 Clip 5 How to Write a Slogan That Sticks
  • 24 Unit 7 PR
  • 25 Unit 8 Estate
  • 26 Job Hunting
    • 26.1 Clip One Job Search Strategies and Tactics
    • 26.2 Clip Two How to Write a Great Two-page Resume
    • 26.3 Oral Practices
    • 26.4 BEC Oral English
  • 27 Unit 9 New Tech
    • 27.1 Preparatory Activities
    • 27.2 Clip 1 A Kitchen That Talks
    • 27.3 Clip 2 Apple's Revolutionary iPad Goes on Sale in the US
    • 27.4 Clip 3 Apple's Key to Success: Turning Tech into Lifestyle
    • 27.5 Clip 4 Biotechnology
    • 27.6 Clip 5 Solar Plane Sets Energy Example
    • 27.7 Clip 6 IBM's Five-in-Five List
    • 27.8 Clip 7 Students Bring Innovation to Global Technology Competition
  • 28 Unit 10 环境问题
    • 28.1 Preparatory Activities
    • 28.2 Clip 1 Global Warming and Climate Change
    • 28.3 Clip 2 Causes of Global Warming
    • 28.4 Clip 3 Green the workplace
    • 28.5 Clip 4 How to Make Your Bathroom Eco-friendly
    • 28.6 Clip 5 How to Drive Green
    • 28.7 Clip 6 Skyscrapers and Environment
    • 28.8 Clip 7 Nuclear Energy
  • 29 Unit 11 Car
    • 29.1 Clip 1 Morgan Cars
    • 29.2 Clip 2 2012 Ford Focus
    • 29.3 Clip 3 BMW 335D
    • 29.4 Clip 4 Self-driving Car
    • 29.5 Clip 5 Men or Women- Who Drives Better
    • 29.6 Clip 6 As gas Prices Rise, Natural Gas Vehicles Get a Boost
Words and Expressions

Clip 1 Sustainable Agriculture in China: Then and Now

1)Fertilizer n. 肥料;化肥

Farmers use a lot of fertilizer to improve the soil quality and increase crop yields.

农民们使用大量肥料来改善土壤质量和提高作物产量。

2)Venerable n. 值得尊敬的;庄严的;古老的

The venerable professor has made great contributions to the field of science.

这位德高望重的教授为科学领域做出了巨大贡献。

3)Legume n. 豆类植物;豆类种子

Beans, peas and lentils are all legumes.

大豆、豌豆和小扁豆都是豆类。

4)nitrogen fixation固氮作用

Some bacteria play an important role in nitrogen fixation in the soil.

一些细菌在土壤的固氮作用中起着重要作用。

5)crop rotation 作物轮作

Crop rotation can help maintain soil fertility and reduce pests and diseases.

轮作有助于保持土壤肥力并减少病虫害。

6)Intercrop 间种作物

Farmers often intercrop vegetables and grains to make full use of land resources.

农民们经常将蔬菜和谷物间作,以充分利用土地资源。

7)Terrace 梯田;露台;阳台

The terraces on the mountainside are a beautiful sight in the countryside.

山腰上的梯田是乡村的一道美丽风景。

8)Fertility n. 肥力;肥沃;生育能力

The fertility of the soil in this area is very high, which is suitable for growing various crops.

这个地区的土壤肥力很高,适合种植各种农作物。

9)Density n. 密度;浓度;密集度

The density of the population in big cities is usually very high.

大城市的人口密度通常很高。

10)Arable a. 可耕的;适于耕种的

There is a lot of arable land in this plain area.

这个平原地区有大量的耕地。

11)Spur v. 促进;刺激

The government's new policy spurred the development of the local economy.

政府的新政策促进了当地经济的发展。

12)Resurgence n. 复苏;复兴;再现

There has been a resurgence of interest in traditional culture in recent years.

近年来,人们对传统文化的兴趣再度兴起。


Clip 2 China Can Lead Global Green Trade Drive

1)Chinese zodiac  中国生肖属相

The Chinese zodiac is based on a 12-year cycle, with each year represented by an animal.

中国生肖以 12 年为一个周期,每年以一种动物代表。

2)Pivotal a. 关键的

The pivotal moment in the game came in the second half. 比赛的关键时刻出现在下半场。

3)palm oil 棕榈油

Palm oil is widely used in the food and cosmetics industries. 棕榈油广泛应用于食品和化妆品行业。

4)Timber n. 木材

The house is built of timber. 这房子是用木材建造的。

5)Affluence n. 富裕

The city's affluence is evident in its many luxury shops.

这座城市的富裕从众多的奢侈品商店中可见一斑。

6)Degradation v. 退化;恶化;降解;贬低

Soil degradation is a major problem in some agricultural areas.

土壤退化是一些农业地区的主要问题。

7)Deforestation n. 毁林;砍伐森林;森林开伐

Deforestation has a significant impact on the environment and wildlife.

砍伐森林对环境和野生动物有重大影响。

8)Stringent a. 严格的;严厉的;紧缩的;短缺的

The company has to comply with stringent safety regulations.

公司必须遵守严格的安全规定。

9)Halt v.n. 停止;暂停

The car came to a halt at the traffic light.

汽车在红绿灯前停了下来。

10)Nimbly adv. 敏捷地

The dancer moved nimbly across the stage.

舞者在舞台上敏捷地移动。

11)Procure v. 获得

He managed to procure a rare book for his collection.

他设法为自己的收藏弄到了一本珍本书。

12)Incentive n. 激励;刺激;动机;鼓励因素

The company offers incentives to employees to increase productivity.

公司为员工提供激励措施以提高生产率。