Project 1 (Unit 1 Exploring the IT Industry)
Project Guidelines 项目指南
This project aims to help you promote the image of an IT company. The overall tasks are divided into three steps. Step One emphasizes the importance of coming up with different ways of promotion. Step Two focuses on the necessity of inviting different opinions on your project. Step Three rests on the feasibility of your promotional project.
这个项目旨在帮助你提升一家IT公司的形象。任务总体分为三个步骤。第一步重点在讨论不同的促销方式的重要性。第二步关注在你的项目上邀请不同意见的必要性。第三步侧重你的推广项目的可行性。
Activities 活动内容
Step One
• Log on the Net to search for an IT company to be promoted by your group;
• There are lots of ways to promote the image of this company, such as ads, flyers, brochures, videos and websites, etc.
• Choose designing brochures as your plan.
Step Two
• Design the brochures;
• Present the brochures in PowerPoint. to the whole class;
• Invite the teacher and all the classmates to evaluate the effect of your group’s promotion.
Step Three
• Reflect on the evaluation of your group’s performance and improve your ways of promotion.
第一步
•登录网络,搜索贵集团推广的IT公司;
•提升公司形象的方式很多,比如 广告、传单、宣传册、视频和网站等; 可小组讨论各种方式的特点:
•选择制作公司小册子,作为你的计划。
第二步
•设计宣传册(广告、传单、视频和网站等);
•用PPT的形式向全班同学展示宣传册;
•邀请老师和所有同学对团队的提升效果进行评估。
第三步
•反思对团队绩效的评价,改进提升方式。
(本项目展示重点:制作提升IT公司形象的宣传手册,并以PPT的形式向同学展示宣传手册。)

