目录

  • 1 直播课
    • 1.1 19国贸1-2
    • 1.2 19国贸3-4
  • 2 Career
    • 2.1 学习前导
    • 2.2 Warm up
    • 2.3 Vocabulary
    • 2.4 Discussion
    • 2.5 Listening
    • 2.6 Reading
    • 2.7 Case study
    • 2.8 Job interview
    • 2.9 翻译练习
  • 3 Selling
    • 3.1 学习前导
    • 3.2 Warm up
    • 3.3 Vocabulary
    • 3.4 Discussion
    • 3.5 Listening
    • 3.6 Reading
    • 3.7 Case study
    • 3.8 Extra Reading
  • 4 Marketing
    • 4.1 学习前导
    • 4.2 Warm up
    • 4.3 Discussion
    • 4.4 Vocabulary
    • 4.5 Listening
    • 4.6 Reading
    • 4.7 Case study
  • 5 Entertaining
    • 5.1 学习前导
    • 5.2 Warm up
    • 5.3 Discussion
    • 5.4 Vocabulary
    • 5.5 Listening
    • 5.6 Reading
    • 5.7 Case study
    • 5.8 参考PPT
  • 6 Stress
    • 6.1 学习前导
    • 6.2 Warm up
    • 6.3 Vocabulary
    • 6.4 Discussion
    • 6.5 Listening
    • 6.6 Reading
    • 6.7 Case study
    • 6.8 Coping-with-Stress-in-the-Workplace:应对工作中的压力
  • 7 Great ideas
    • 7.1 学习前导
    • 7.2 Warm up
    • 7.3 Vocabulary
    • 7.4 Discussion
    • 7.5 Listening
    • 7.6 Reading
    • 7.7 Innovation
    • 7.8 Case study
    • 7.9 Starting a business
Reading
  • 1 Reading 1
  • 2 Reading 2

BACKGROUND

Corporate hospitality is a fabulous way to win favor with clients. It helps to build strong relationships with new and potential clients as well as nurtures and cultivates a long and healthy relationship with existing clients. A corporate hospitality event is the perfect occasion to launch a new product. However, it is not all about winning new businesses. Corporate hospitality is used as a reward for loyal staff, a means of persuading new customers or a method of cementing relationships with existing clients. It can supply clients with the very best VIP experiences, allowing access to corporate hospitality at premium level sporting events throughout the world.






The corporate-hospitality club asked three entertainment experts some questions. Put four of these questions in the appropriate places.


[WORDS & EXPRESSIONS]

budget

n. the amount of money that a person, organisation, or country has available to spend on 预算

e.g. The hospital obviously needs to balance the budget each year. 

director 

n. company’s most senior managers, who meet regularly to make important decisions about how it will be run 主管

e.g. As I am a creative director, I had the opportunity to do so.

genuine 

adj. of people and things that are exactly what they appear to be, and are not false or an imitation 真正的

e.g. He is an inspiration and a genuine hero.

glamour

n. the quality of being more attractive, exciting, or interesting 魅力

e.g. Real style, prestige, glamour or luxury rather than pretense.

high-profile 

adj. attracting a lot of attention or publicity 高调的,引人注目的

e.g. If you are looking to increase your exposure so you can land a new high-profile job, then seek out the places where people in power hang.

logistics 

n. the detailed planning and organisation of any large complex operation 后勤;物流

e.g. The skills and logistics of getting such a big show on the road pose enormous practical problems.

mingle 

v. to move around and talk to people at a party 交际

e.g. Guests mingle while enjoying cake, punch and other treats.

 one-off 

adj. of happening only once 一次性的

e.g. If a country grabs this one-off chance for productivity gains and investment, economic growth can jump by as much as a third.

rugby 

n. a form of football played with an oval ball 橄榄球

e.g. Yet they also have a penchant for sports that promote superstars and breed controversy, both on and off the field. With its emphasis on teamwork and fair play, rugby doesn't quite fit that pattern.

spectacular 

adj. impressive, grand, or dramatic 壮观的,盛大的

e.g. The breathtaking sight of these spectacular waterfalls has to be seen from the air to view its glory.

venue 

n. the place where event or activity will happen 举办场所

e.g. The International Convention Centre is the venue for a three-day arts festival.

home ground

n. a sports team’s own playing field, as opposed to that of other teams 主场场地

e.g. Today the Rasunda is the home ground of Swedish top-flight club AIK Solna and also stages derby matches involving other Stockholm sides.