目录

  • 1 Career
    • 1.1 学习前导
    • 1.2 Warm up
    • 1.3 Vocabulary
    • 1.4 Discussion
    • 1.5 Listening
    • 1.6 Reading
    • 1.7 Case study
    • 1.8 Job interview
    • 1.9 翻译练习
  • 2 Selling
    • 2.1 学习前导
    • 2.2 Warm up
    • 2.3 Vocabulary
    • 2.4 Discussion
    • 2.5 Listening
    • 2.6 Reading
    • 2.7 Case study
    • 2.8 Extra Reading
  • 3 Marketing
    • 3.1 学习前导
    • 3.2 Warm up
    • 3.3 Discussion
    • 3.4 Vocabulary
    • 3.5 Listening
    • 3.6 Reading
    • 3.7 Case study
  • 4 Entertaining
    • 4.1 学习前导
    • 4.2 Warm up
    • 4.3 Discussion
    • 4.4 Vocabulary
    • 4.5 Listening
    • 4.6 Reading
    • 4.7 Case study
    • 4.8 参考PPT
  • 5 Stress
    • 5.1 学习前导
    • 5.2 Warm up
    • 5.3 Vocabulary
    • 5.4 Discussion
    • 5.5 Listening
    • 5.6 Reading
    • 5.7 Case study
    • 5.8 Coping-with-Stress-in-the-Workplace:应对工作中的压力
  • 6 Great ideas
    • 6.1 学习前导
    • 6.2 Warm up
    • 6.3 Vocabulary
    • 6.4 Discussion
    • 6.5 Listening
    • 6.6 Reading
    • 6.7 Innovation
    • 6.8 Case study
    • 6.9 Starting a business
Case study
  • 1 BACKGROUND
  • 2 Agenda for&n...
  • 3 Welcome to&n...
  • 4 Task

A PARTNERSHIP AGREEMENT


How can a jet charter company stay ahead of the competition?

EPJS (Executive and Private Jet Service) is a jet charter company. It arranges travel in private jets for top executives and VIPs (very important people). It provides a customised service, looking after all its customers’ requirements, from booking tickets to transporting air travellers to their final destination.

It is currently negotiating a partnership agreement with the Megaluxe group of hotels. Based in Stuttgart, Germany, Megaluxe has five-star hotels across Europe, Asia and South America. 

EPJS has agreed to give Megaluxe ‘preferred partner status’. This means that EPJS will always reserve rooms for its customers in a Megaluxe hotel, providing the customer has not expressed a preference for another hotel. 

EPJS is a fast-growing company, but it is facing strong competition from other charter airlines. 

To beat the competition, it must offer customers a very attractive package: good-value prices, special assistance at airports, superb hotel accommodation and outstanding service. 

EPJS and Megaluxe have met several times. They are now ready to negotiate some of the key terms of the contract.