商务英语（一）

谢洁萌

目录

  • 1 Career
    • 1.1 学习前导
    • 1.2 Warm up
    • 1.3 Vocabulary
    • 1.4 Discussion
    • 1.5 Listening
    • 1.6 Reading
    • 1.7 Case study
    • 1.8 Job interview
    • 1.9 翻译练习
  • 2 Selling
    • 2.1 学习前导
    • 2.2 Warm up
    • 2.3 Vocabulary
    • 2.4 Discussion
    • 2.5 Listening
    • 2.6 Reading
    • 2.7 Case study
    • 2.8 Extra Reading
  • 3 Marketing
    • 3.1 学习前导
    • 3.2 Warm up
    • 3.3 Discussion
    • 3.4 Vocabulary
    • 3.5 Listening
    • 3.6 Reading
    • 3.7 Case study
  • 4 Entertaining
    • 4.1 学习前导
    • 4.2 Warm up
    • 4.3 Discussion
    • 4.4 Vocabulary
    • 4.5 Listening
    • 4.6 Reading
    • 4.7 Case study
    • 4.8 参考PPT
  • 5 Stress
    • 5.1 学习前导
    • 5.2 Warm up
    • 5.3 Vocabulary
    • 5.4 Discussion
    • 5.5 Listening
    • 5.6 Reading
    • 5.7 Case study
    • 5.8 Coping-with-Stress-in-the-Workplace：应对工作中的压力
  • 6 Great ideas
    • 6.1 学习前导
    • 6.2 Warm up
    • 6.3 Vocabulary
    • 6.4 Discussion
    • 6.5 Listening
    • 6.6 Reading
    • 6.7 Innovation
    • 6.8 Case study
    • 6.9 Starting a business
学习前导

LEARNING OBJECTIVES

In this unit, students should be able to

  • identify the difference and connections between 4Ps;

  • summarise the main concepts of marketing strategies, especially the 4Ps strategies;

  • analyse the marketing strategies of brand, benefits and the existing problems from difference aspects;

  • write emails by utilising 4Ps strategy for relaunching the product in order to gain the market.


LEARNING MAP