Choose a well-known brand for each of these categories.

For each brand, think about these questions.
1 What is the product range of the brand? The range includes cars, vans and trucks.
2 Which market segment is it aimed at in China?
3 What is a typical consumer profile for the brand? Include the following:
• age • gender • job/profession • income level • interests/hobbies
• other products the consumer might buy

Work in pairs. Choose one of the brands you looked at in Exercise C. Discuss what sort of advertising campaign you could have for it in China. How else could you try to increase the sales figures of the brand?