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1 Culture
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2 Communication
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3 Hofstede’s Culture
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3.1 Individualism and Collectivism
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3.2 Power distance
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3.3 Uncertainty Avoidance
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3.4 Anna and King
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3.5 Let's deal with China - Intercultural communication
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3.6 masculinity ve femininity
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4 Kluckhohn and Strodtbeck’s Model
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4.1 Case study
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4.2 Man and Nature
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4.3 Religions
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5 Cultural Connotation in Language
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5.1 Case study
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5.2 Language and Culture
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6 Norms of social Interaction
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6.1 Verbal communication
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6.2 Addressing
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6.3 Gratitude
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6.4 Taboos
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6.5 Case study
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7 Non-verbal Communication
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8 Ethnocentrism and Stereotypes
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8.1 Case study
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8.2 Ethnocentrism
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8.3 Race discrimination
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8.4 Stereotypes
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9 Acculturation and Identity
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9.1 Acculturation
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9.2 Identity
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9.3 Case study
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10 Culture Shock
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11 Education
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11.1 Chinese education
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11.2 Western education
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11.3 Case Study
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12 Hall’s Culture Context Model
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13 Family and Gender
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14 Customs and Festivals
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14.1 Chinese festivals
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14.2 Western festivals
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14.3 Chinese cuisine
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14.4 Western cuisine
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15 Intercultural business
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16 Globalization
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16.1 Economic Globalization
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16.2 Political Globalization
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16.3 Cultural Globalization