综合商务英语1～2022级商英

王佳佳

目录

  • 1 unit 1 Brands
    • 1.1 Business brief
      • 1.1.1 Brands
      • 1.1.2 Brand management
    • 1.2 Language  focus
      • 1.2.1 Language on brand management
      • 1.2.2 Language on building brands
    • 1.3 Listening
    • 1.4 skills
      • 1.4.1 business meeting
      • 1.4.2 useful language on business meeting
      • 1.4.3 relevant documents
      • 1.4.4 students' work
    • 1.5 case study
      • 1.5.1 analysis
      • 1.5.2 ploblem solving
      • 1.5.3 writing
    • 1.6 unit test
    • 1.7 summary
    • 1.8 reflection
  • 2 Unit 2 Travel
    • 2.1 Business Brief
      • 2.1.1 Travel
      • 2.1.2 Business Travel
    • 2.2 Language Focus
      • 2.2.1 vocabulary related to travel
      • 2.2.2 British and American English
    • 2.3 Listening
    • 2.4 reading
    • 2.5 skills
      • 2.5.1 telephoning
      • 2.5.2 useful language
      • 2.5.3 students' work
    • 2.6 case study
      • 2.6.1 analysis
      • 2.6.2 problem solving
      • 2.6.3 writing
    • 2.7 unit test
    • 2.8 summary
    • 2.9 reflection
  • 3 Unit 3 Organisation
    • 3.1 business brief
      • 3.1.1 the subject of organisation
      • 3.1.2 warm-up
      • 3.1.3 the TYPES
    • 3.2 language focus
      • 3.2.1 vocabulary
    • 3.3 reading
    • 3.4 listeing
    • 3.5 skills
      • 3.5.1 socialising
      • 3.5.2 students' work
    • 3.6 case study
      • 3.6.1 analysis
      • 3.6.2 problem solving
      • 3.6.3 writing
    • 3.7 unit test
    • 3.8 summary
    • 3.9 reflection
  • 4 Unit 4 Money
    • 4.1 business brief
      • 4.1.1 money attitude
      • 4.1.2 investment strategies
    • 4.2 language focus
      • 4.2.1 vocabulary on financial terms
      • 4.2.2 language on readings
    • 4.3 listening
    • 4.4 skills
      • 4.4.1 dealing with figures
      • 4.4.2 How to describe line graphs
      • 4.4.3 stuents' work
    • 4.5 case study
      • 4.5.1 analysis
      • 4.5.2 problem solving
      • 4.5.3 writing
    • 4.6 unit test
    • 4.7 summary
    • 4.8 reflection
  • 5 Unit 5 Human Resources
    • 5.1 business brief
    • 5.2 starting up
    • 5.3 language focus
      • 5.3.1 vocabulary of employing the right people
      • 5.3.2 language on reading1
      • 5.3.3 language on reading 2
    • 5.4 listening
    • 5.5 skills
      • 5.5.1 useful language
      • 5.5.2 students' work
    • 5.6 case study
      • 5.6.1 Analysis
      • 5.6.2 problem solving
      • 5.6.3 writing
    • 5.7 unit test
    • 5.8 summary
    • 5.9 reflection
  • 6 Unit 6 Competition
    • 6.1 business brief
      • 6.1.1 introduction of competition
      • 6.1.2 competitive forces
    • 6.2 language focus
      • 6.2.1 competition idioms
    • 6.3 reading
    • 6.4 listeing
    • 6.5 skills
      • 6.5.1 negotiating
      • 6.5.2 useful language
      • 6.5.3 students' work
    • 6.6 case study
      • 6.6.1 analysis
      • 6.6.2 problem solving
      • 6.6.3 writing
    • 6.7 unit test
    • 6.8 summary
    • 6.9 reflection
  • 7 CULTURE
    • 7.1 Business brief
    • 7.2 language focus
    • 7.3 listening
    • 7.4 reading
    • 7.5 skills
    • 7.6 case study
    • 7.7 summary
    • 7.8 reflection
reading

 

Reading 1 what business travellers want

1. Discussion

2. Preview：vocabulary， phrases and sentences 

words: carrier,  reckon, in the air, dictate, preference, decor, counter

phrases: bridge the gulf; peak travel; chech in; frequent-flyer points; boarding pass; ground staff, dynamic pricing

sentences:

    1)  As more carriers open up more routes, travelling to and around the Middle East has never been easier. (para. 1)

    2) He says his choice of airline is dictated by convenience, but his preference is for Middle East Airlines and its ‘new aircraft and equipment, and well-trained, fresh and energetic staff’. (para. 3) 


3. Business preparation

课程思政：通过分析不同航空公司锁定的不同目标客户群特点，分析其不同行销策略的原因与目的，引导学生明白“具体问题具体分析”，不同客户群有不同的需求，因而对终端服务与客户体验的要求大不相同。


Reading 2 Videoconferencing 



1.Discussion

 

2.  Vocabulary and terms

words: reluctant, videoconferencing; hype; rhetoric; barrier; telepresence; 

phrases: take up; public relations; live up to; production facility; remote colleagues

sentences:

1) If you’re really into green technology, couldn’t we do a videoconference instead? (para. 1)

2)  The high-tech industry is quick to praise the benefits of flexible communication, but videoconferencing is one area where things have failed to live up to the hype. (para. 2) 

3) As the IT sector continues to push its green values, this mismatch between rhetoric and reality is becoming harder to ignore. (para. 2) 

4) Customers pay to use Notel’s facilities, which can also handle video filming, enabling the room to double as a production facility for corporate TV, for example. (para. 4) 


3. Videoconferencing


课程思政：受疫情的影响，很多公司的会议采用线上会议；同时，高校开展线上教学，确保“停课不停学”，是利用信息化手段实施教学的一种探索，更有利于整合优秀的网络资源，进一步提高教学内容的质量，同时增强学生的学习兴趣。



4. Students's work 

Summary


5. further reading after class