综合商务英语1～2022级商英

王佳佳

目录

  • 1 unit 1 Brands
    • 1.1 Business brief
      • 1.1.1 Brands
      • 1.1.2 Brand management
    • 1.2 Language  focus
      • 1.2.1 Language on brand management
      • 1.2.2 Language on building brands
    • 1.3 Listening
    • 1.4 skills
      • 1.4.1 business meeting
      • 1.4.2 useful language on business meeting
      • 1.4.3 relevant documents
      • 1.4.4 students' work
    • 1.5 case study
      • 1.5.1 analysis
      • 1.5.2 ploblem solving
      • 1.5.3 writing
    • 1.6 unit test
    • 1.7 summary
    • 1.8 reflection
  • 2 Unit 2 Travel
    • 2.1 Business Brief
      • 2.1.1 Travel
      • 2.1.2 Business Travel
    • 2.2 Language Focus
      • 2.2.1 vocabulary related to travel
      • 2.2.2 British and American English
    • 2.3 Listening
    • 2.4 reading
    • 2.5 skills
      • 2.5.1 telephoning
      • 2.5.2 useful language
      • 2.5.3 students' work
    • 2.6 case study
      • 2.6.1 analysis
      • 2.6.2 problem solving
      • 2.6.3 writing
    • 2.7 unit test
    • 2.8 summary
    • 2.9 reflection
  • 3 Unit 3 Organisation
    • 3.1 business brief
      • 3.1.1 the subject of organisation
      • 3.1.2 warm-up
      • 3.1.3 the TYPES
    • 3.2 language focus
      • 3.2.1 vocabulary
    • 3.3 reading
    • 3.4 listeing
    • 3.5 skills
      • 3.5.1 socialising
      • 3.5.2 students' work
    • 3.6 case study
      • 3.6.1 analysis
      • 3.6.2 problem solving
      • 3.6.3 writing
    • 3.7 unit test
    • 3.8 summary
    • 3.9 reflection
  • 4 Unit 4 Money
    • 4.1 business brief
      • 4.1.1 money attitude
      • 4.1.2 investment strategies
    • 4.2 language focus
      • 4.2.1 vocabulary on financial terms
      • 4.2.2 language on readings
    • 4.3 listening
    • 4.4 skills
      • 4.4.1 dealing with figures
      • 4.4.2 How to describe line graphs
      • 4.4.3 stuents' work
    • 4.5 case study
      • 4.5.1 analysis
      • 4.5.2 problem solving
      • 4.5.3 writing
    • 4.6 unit test
    • 4.7 summary
    • 4.8 reflection
  • 5 Unit 5 Human Resources
    • 5.1 business brief
    • 5.2 starting up
    • 5.3 language focus
      • 5.3.1 vocabulary of employing the right people
      • 5.3.2 language on reading1
      • 5.3.3 language on reading 2
    • 5.4 listening
    • 5.5 skills
      • 5.5.1 useful language
      • 5.5.2 students' work
    • 5.6 case study
      • 5.6.1 Analysis
      • 5.6.2 problem solving
      • 5.6.3 writing
    • 5.7 unit test
    • 5.8 summary
    • 5.9 reflection
  • 6 Unit 6 Competition
    • 6.1 business brief
      • 6.1.1 introduction of competition
      • 6.1.2 competitive forces
    • 6.2 language focus
      • 6.2.1 competition idioms
    • 6.3 reading
    • 6.4 listeing
    • 6.5 skills
      • 6.5.1 negotiating
      • 6.5.2 useful language
      • 6.5.3 students' work
    • 6.6 case study
      • 6.6.1 analysis
      • 6.6.2 problem solving
      • 6.6.3 writing
    • 6.7 unit test
    • 6.8 summary
    • 6.9 reflection
  • 7 CULTURE
    • 7.1 Business brief
    • 7.2 language focus
    • 7.3 listening
    • 7.4 reading
    • 7.5 skills
    • 7.6 case study
    • 7.7 summary
    • 7.8 reflection
reading

Reading 1：a successful organisation


           Google Headquarter Office


                       

                         Google Dublin Office


1. Vocabulary & terms(preview)

gourmet；perk；accomplishment；initiative；massage；lava；hammock；scooter；engage；intellectual；foster；autonomy；empowerment；faculty；prominent；parent company


2. Sentences (preview)

 But whether it is providing snacks and gourmet meals in the canteen,       annual skiing trips or games rooms at the office, the philosophy behind  such perks is the same. (para. 1)

One way the company does this is to hold competitions in everything,  from office decorating to dancing and football, with prizes for the winners.   (para. 2)

Another part of Google’s objective is to make its workplace feel fun.       (para. 4)

However, when it comes to the serious business of work, great emphasis is placed on engaging employees. (para. 5)

 Fostering this intellectual activity is a policy giving employees a large degree of independence in deciding how to work – both in terms of the hours they work and how they do their jobs. (para. 6)

 课程思政： 通过学习Google公司的企业文化，引导学生输出自己所在组织的特点以及自己在组织中的贡献，进而提升其在组织内的自我认同感；通过分析Google企业文化中最具创新特色的内容，引导学生有效实现合作学习，提升学习效率。


Reading 2：collective intelligence

1. vocabulary & terms（preview）

            collectively；encyclopaedia；centralised；consensus；capture；             intelligence；freelance；socialise；pervasive；feudal；quaint；             aristocrat

2. Sentences （preview）

        In Wikipedia, for instance, thousands of people from across the globe          have collectively created a large and surprisingly high-quality                    intellectual product. (para. 2)  

        Anyone who wants to can change almost anything, and decisions                about what changes are kept are made by a loose consensus of those          who care. (para.2)       

       Of course, new ways of organising work are not desirable                           everywhere. (para.3)

      But in an increasing number of cases, we can have the economic                benefits of large organisations without giving up the human benefits          of small ones - freedom, flexibility, motivation and creativity. (para. 3)

     These changes will not happen overnight, but the rate of change is             accelerating, and businesspeople a hundred years from now may find         the pervasive corporate hierarchies of today as quaint as we find the           feudal farming system of an earlier era. (para. 7)


 课程思政：文化的个人主义和集体主义层面反映的是不同的社会对集体主义态度不同。在集体主义盛行的国家中，每个人必须考虑他人利益，组织成员对组织具有精神上的义务和忠诚。而在推崇个人主义的社会中，每个人更估计自身的利益，每个人自由选择自己的行动。


3. Summary

4. Further reading after class