综合商务英语1～2022级商英

王佳佳

目录

  • 1 unit 1 Brands
    • 1.1 Business brief
      • 1.1.1 Brands
      • 1.1.2 Brand management
    • 1.2 Language  focus
      • 1.2.1 Language on brand management
      • 1.2.2 Language on building brands
    • 1.3 Listening
    • 1.4 skills
      • 1.4.1 business meeting
      • 1.4.2 useful language on business meeting
      • 1.4.3 relevant documents
      • 1.4.4 students' work
    • 1.5 case study
      • 1.5.1 analysis
      • 1.5.2 ploblem solving
      • 1.5.3 writing
    • 1.6 unit test
    • 1.7 summary
    • 1.8 reflection
  • 2 Unit 2 Travel
    • 2.1 Business Brief
      • 2.1.1 Travel
      • 2.1.2 Business Travel
    • 2.2 Language Focus
      • 2.2.1 vocabulary related to travel
      • 2.2.2 British and American English
    • 2.3 Listening
    • 2.4 reading
    • 2.5 skills
      • 2.5.1 telephoning
      • 2.5.2 useful language
      • 2.5.3 students' work
    • 2.6 case study
      • 2.6.1 analysis
      • 2.6.2 problem solving
      • 2.6.3 writing
    • 2.7 unit test
    • 2.8 summary
    • 2.9 reflection
  • 3 Unit 3 Organisation
    • 3.1 business brief
      • 3.1.1 the subject of organisation
      • 3.1.2 warm-up
      • 3.1.3 the TYPES
    • 3.2 language focus
      • 3.2.1 vocabulary
    • 3.3 reading
    • 3.4 listeing
    • 3.5 skills
      • 3.5.1 socialising
      • 3.5.2 students' work
    • 3.6 case study
      • 3.6.1 analysis
      • 3.6.2 problem solving
      • 3.6.3 writing
    • 3.7 unit test
    • 3.8 summary
    • 3.9 reflection
  • 4 Unit 4 Money
    • 4.1 business brief
      • 4.1.1 money attitude
      • 4.1.2 investment strategies
    • 4.2 language focus
      • 4.2.1 vocabulary on financial terms
      • 4.2.2 language on readings
    • 4.3 listening
    • 4.4 skills
      • 4.4.1 dealing with figures
      • 4.4.2 How to describe line graphs
      • 4.4.3 stuents' work
    • 4.5 case study
      • 4.5.1 analysis
      • 4.5.2 problem solving
      • 4.5.3 writing
    • 4.6 unit test
    • 4.7 summary
    • 4.8 reflection
  • 5 Unit 5 Human Resources
    • 5.1 business brief
    • 5.2 starting up
    • 5.3 language focus
      • 5.3.1 vocabulary of employing the right people
      • 5.3.2 language on reading1
      • 5.3.3 language on reading 2
    • 5.4 listening
    • 5.5 skills
      • 5.5.1 useful language
      • 5.5.2 students' work
    • 5.6 case study
      • 5.6.1 Analysis
      • 5.6.2 problem solving
      • 5.6.3 writing
    • 5.7 unit test
    • 5.8 summary
    • 5.9 reflection
  • 6 Unit 6 Competition
    • 6.1 business brief
      • 6.1.1 introduction of competition
      • 6.1.2 competitive forces
    • 6.2 language focus
      • 6.2.1 competition idioms
    • 6.3 reading
    • 6.4 listeing
    • 6.5 skills
      • 6.5.1 negotiating
      • 6.5.2 useful language
      • 6.5.3 students' work
    • 6.6 case study
      • 6.6.1 analysis
      • 6.6.2 problem solving
      • 6.6.3 writing
    • 6.7 unit test
    • 6.8 summary
    • 6.9 reflection
  • 7 CULTURE
    • 7.1 Business brief
    • 7.2 language focus
    • 7.3 listening
    • 7.4 reading
    • 7.5 skills
    • 7.6 case study
    • 7.7 summary
    • 7.8 reflection
reflection

What are you gonna be after graduate?

And be what you wanna be in the ORGANIZATION!


Reflection from students

Reflection from teachers

1. 需逐渐培养学生在学中做、做中学，引导学生主动探索、主动思考、主动实践，以实现学生多方面能力的发展。

2. 尽可能多的给学生实际语言输出的机会，教学活动更紧扣商务环节，让学生在模拟的商务交际环境中培养未来工作所必需的技能和素质。