【任务目标】[Task Objectives]
知识目标：Knowledge objectives:
1. 了解直播电商的概念与特点。
1.Understand the concept and characteristics of live-stream e-commerce.
2. 理解直播电商与传统电商的异同。
2.Comprehend the similarities and differences between live-stream e-commerce and traditional e-commerce.
3. 熟悉直播电商的优劣势。
3.Be familiar with the advantages and disadvantages of live-stream e-commerce.
技能目标：Ability Objectives
学会对比分析直播电商与传统电商的异同，为企业开展直播电商提供优势与劣势分析。
Learn to compare and analyze the similarities and differences between live streaming e-commerce and traditional e-commerce, and provide an analysis of the advantages and disadvantages for enterprises to engage in live streaming e-commerce.
思政素养目标：Ideological and Political Literacy Objectives
1. 通过对比分析直播电商与传统电商的区别，形成商业思维。
1.By comparing and analyzing the differences between live-stream e-commerce and traditional e-commerce, form a business thinking.
2. 通过分析直播电商的优劣势，提升对市场预判能力与决策能力。
2.By analyzing the advantages and disadvantages of live-stream e-commerce, improve the ability to predict the market and make decisions.
【知识储备】[Knowledge Reserve]
请观看教学视频《初识直播电商》，准备以下知识：
Please watch the teaching video "Initial Understanding of Live Commerce", and prepare the following knowledge:
【情景案例一】[Scenario Case - Actions for National Prosperity]
2023年9月，据央广网题为《一台手机让全村忙起来 专家：淘宝产业带主播能为家乡好货美景代言》的新闻消息，早在2018年，直播已经成为淘宝承担社会责任的利器，推动头部主播参与助农活动，在“2018脱贫攻坚公益直播盛典”上，来自50个贫困县域的102个农产品亮相淘宝直播，销售额破千万元。文中还列举了一系列直播助农的典型案例，比如徐同学是一名95后公司合伙人，大学期间参与学校一个创业协会，开始利用淘宝直播尝试创业，毕业以后，几位创业协会的会员直接转型为“正规军”，创办了公司，现在公司旗下的直播间每天的交易额超过20万元，帮200个村庄卖农产品。
In September 2023, according to the news on China National Radio's website titled "One Mobile Phone Keeps the Whole Village Busy. Expert: Taobao Industrial Belt Anchors Can Endorse Good Products and Scenic Spots of Their Hometowns", as early as 2018, live streaming had become a powerful tool for Taobao to undertake social responsibilities, promoting top anchors to participate in activities to assist farmers. At the "2018 Public Welfare Live Streaming Ceremony for Poverty Alleviation", 102 agricultural products from 50 poverty-stricken counties were presented on Taobao Live Streaming, and the sales exceeded 10 million yuan. The article also listed a series of typical cases of live streaming to assist farmers. For example, Student Xu is a post-95s partner of a company. During college, he participated in an entrepreneurship association at the school and began to try entrepreneurship using Taobao Live Streaming. After graduation, several members of the entrepreneurship association directly transformed into a "regular army" and founded a company. Now, the daily transaction volume of the live streaming room under the company exceeds 200,000 yuan, helping 200 villages sell agricultural products.
至今，淘宝直播培育超过 11 万农民主播，通过直播带动农产品销售超1.3亿单，带动农产品上行超过 150 亿元。乡村主播利用直播间展示农产品的生产、采摘、加工过程吸引消费者，并将直播间流量，转化成农产品销量。通过直播电商的实时互动特性,农村地区的特色农产品和手工艺品可以直接对接全国乃至国际市场，拓宽了销售渠道,提高了农产品的附加值，带动农民增收致富。
So far, Taobao Live has cultivated over 110,000 peasant anchors. Through live streaming, it has driven the sales of agricultural products by over 130 million orders and promoted the upward movement of agricultural products by over 15 billion yuan. Rural anchors use the live streaming room to show the production, picking and processing processes of agricultural products to attract consumers, and convert the traffic in the live streaming room into the sales volume of agricultural products. Through the real-time interaction feature of live e-commerce, characteristic agricultural products and handicrafts in rural areas can be directly connected to the national and even international markets, broadening the sales channels, increasing the added value of agricultural products and driving farmers to increase income and become rich.
【任务实施工单】Task Implementation Work Order
【任务实施】Task implementation
【知识链接】Knowledge Link
【重难点突破】Key and difficult breakthroughs
