本课程教学的关键是学生的自主探究及团队合作能力。教学不以学生掌握“应知”内容为目标，而以在应知基础上达到“应会”为目标。在教学过程中，应立足于加强学生实际应用能力和职业素质的培养，通过任务工单教学、以工作任务引领提高学生学习兴趣，激发学生的学习动机。

The key of this course is students' ability of independent inquiry and teamwork. The aim of teaching is not to master the content of "should know", but to achieve "should know" on the basis of "should know". In the teaching process, we should base on strengthening the cultivation of students' practical application ability and professional quality, improve students' learning interest and stimulate students' learning motivation through task work order teaching and task guidance.

本课程立足于实际能力培养，分学习情景和典型工作任务开展教学，并鼓励学生进行仿真直播与实战直播。课程以学生为中心，工作过程为线索，工作任务为载体，组织课程内容和课程教学，以任务的形式导出，以激发学习兴趣，明确学习方向，便于教学中的启发与引导。让学生在完成各项目具体工作任务的过程中来构建相关理论知识和各项职业技能，发展职业能力。

  This course is based on practical ability training, teaching is carried out according to learning scenarios and typical work tasks, and students are encouraged to carry out simulation live broadcast and actual live broadcast. The course is student-centered, the work process is the clue, and the work task is the carrier. The course content and course teaching are organized and exported in the form of tasks, so as to stimulate the learning interest, clarify the learning direction, and facilitate the inspiration and guidance in teaching. In the process of completing the specific work tasks of each project, students can build relevant theoretical knowledge and vocational skills, and develop vocational abilities.

1.师资条件要求

  1. Requirements for teaching staff

在教学队伍建设方面，建议教师在直播电商方面多进行实践锻炼，以便掌握直播运营的精髓并传授给学生。加强专业教师的业务素质，提供有利条件组织教师参加专业培训和外出学习，聘请行业企业专家定期进行交流、讲座，紧跟时代发展的步伐，提高教学队伍的教学能力。

In terms of teaching team construction, it is suggested that teachers should practice more in live streaming e-commerce in order to master the essence of live streaming operation and pass it on to students. Strengthen the professional quality of professional teachers, provide favorable conditions to organize teachers to participate in professional training and go out to study, hire industry and enterprise experts for regular exchanges and lectures, keep up with the pace of development of The Times, and improve the teaching ability of the teaching team.

2.教学实训场所要求

  2. Teaching and training site requirements

校内实训基地条件要求建立开放式实训中心，融合“课岗证赛”使之具备直播电商课程现场教学的要求、企业项目直播电商实训、直播电商专项职业技能考核的要求和直播电商技能比赛赛项要求等功能，满足中职直播电商技能综合职业能力培养的需求。

The conditions of the campus training base require the establishment of an open training center, which integrates the "class certificate competition" to make it meet the requirements of live teaching of live e-commerce courses, live e-commerce practical training for enterprise projects, live e-commerce professional skills assessment requirements and live e-commerce skills competition requirements, etc., to meet the needs of secondary vocational schools for comprehensive vocational training of live e-commerce skills.

实训设备要求满足实训比例的直播设备套装，如直播架、补光灯等。配套的计算机或平板需接入Internet，并提供免费的高速无线网络，以便师生使用。计算机中要求安装 Windows 7 专业版以上操作系统、photoshop、图片浏览器， 并安装好相应的直播工具软件（钉钉直播、奥派直播实训平台、淘宝直播、抖音直播、快手直播和腾讯直播等）,以及高版本浏览器、office 办公软件、PDF 阅读器、视频播放器等常用的系统软件。

The training equipment requires a set of live broadcasting equipment that meets the training ratio, such as live broadcasting stand, fill light, etc. The supporting computer or tablet needs to access the Internet, and provides free high-speed wireless network for teachers and students to use. The computer requires the installation of Windows 7 Professional or above operating system, photoshop, image browser, And install the corresponding live broadcast tools and software (Dingding Live, Aopai Live training platform, Taobao Live, Douyin live, Kuaishou live and Tencent live, etc.), as well as high version browser, office software, PDF reader, video player and other commonly used system software.

校外实训基地条件要求充分利用本行业典型企业的资源，加强校企合作建立校内、校外实训基地，满足学生的实习实训需求，在此过程中进行实训课程资源的开发，同时为学生提供就业机会，开创就业渠道。

The conditions of off-campus practical training base require full use of the resources of typical enterprises in the industry, strengthening school-enterprise cooperation to establish on-campus and off-campus practical training bases to meet the needs of students for practice and training. In this process, the development of practical training course resources is carried out, while providing employment opportunities for students and creating employment channels.

1.考核评价原则

  1. Assessment and evaluation principles

本课程评价要发挥诊断、反馈、激励和导向的功能，参考企业的评价方式、和标准，采用多样化、多维度、多主体的评价方式，综合反映学生的学业水平，并重点关注学生直播营销实践岗位技能的培养，全面考察学生进行直播带货的能力，帮助学生树立自信心，提高自我成就感，激发职业兴趣，促进学生的可持续发展。

The evaluation of this course should give play to the functions of diagnosis, feedback, encouragement and guidance, refer to the evaluation methods and standards of enterprises, adopt diversified, multi-dimensional and multi-subject evaluation methods, comprehensively reflect the academic level of students, focus on the cultivation of students' skills in live marketing practice, comprehensively examine students' ability to carry out live marketing, and help students build up self-confidence. Enhance self-achievement, stimulate career interest, and promote sustainable development of students.

2.考核评价方式

  2. Evaluation method

直播电商实务课程为项目工单任务驱动的课程，按照电子商务行业对人才的知识和技能的需求，要求学生在掌握直播电商基础知识的同时，要熟悉直播电商的工作流程。因此，本课程的考核以过程性评价与总结性评价相结合，围绕知识目标、能力目标和素质目标的实现程度，构建多元化考核评价体系。兼顾平时表现与素养、作业完成情况、技能水平及期末考试成绩，尽量全面、客观地评价学生的成长与发展水平。

The practical course of live-streaming e-commerce is a project-driven course, which meets the knowledge and skills requirements of the e-commerce industry for talents. It requires students to not only grasp the basic knowledge of live-streaming e-commerce but also be familiar with its workflow. Therefore, the assessment of this course combines process evaluation with summary evaluation, focusing on the achievement level of knowledge objectives, ability objectives, and quality objectives. It takes into account students' performance and qualities in daily activities, completion of assignments, skill levels, as well as final exam results to comprehensively and objectively evaluate their growth and development levels.

总评成绩主要由两部分组成：总评成绩=平时成绩（50%）+末考成绩（50%）。其中，各项评价指标的构成及比例如下表所示。

The overall score is mainly composed of two parts: the overall score = regular assessment score (50%) + final exam score (50%). The composition and proportions of each evaluation indicator are shown in the table below.

1.教材要求

1. Textbook requirements

（1）教材编写

(1) Textbook preparation

教材的编写要依据中等职业学校直播电商课程标准，参照电商直播专项能力考核规范，整体设计内容，全面落实课程目标。要充分融入直播营销所蕴含的具有时代意义的人文精神和科学的价值理念，重视继承和弘扬中华文化增强民族自信和爱国主义情怀，贯穿社会责任感，弘扬工匠精神，培养创新创业意识。遵循职业教育的规律和中等之一额学校学生的心理特征、认知发展规律，充分体现“做中学，学中做”的职业教育特色，密切联系生产、生活实际，使用兼具解决问题的“实用工作手册”功能或“活页式”教材。帮助学生更全面的了解职业岗位的真实情境，引导学生积极思考、主动探讨，学会学习，在实践体验过程中积累知识技能、提升综合应用能力。

The compilation of teaching materials should be based on the live e-commerce course standards of secondary vocational schools, with reference to the special ability assessment specifications of live e-commerce, the overall design content, and the full implementation of the course objectives. It is necessary to fully integrate the humanistic spirit of The Times and the scientific value concept contained in the live broadcast marketing, attach importance to inheriting and promoting the Chinese culture, enhance national confidence and patriotism, run through the sense of social responsibility, promote the spirit of craftsmanship, and cultivate the consciousness of innovation and entrepreneurship. It follows the laws of vocational education and the psychological characteristics and cognitive development laws of students in secondary schools, fully embodies the characteristics of vocational education of "learning by doing, learning by doing", closely relates to the reality of production and life, and uses the function of "practical work manual" or "loose-leaf" teaching materials that solve problems. Help students more comprehensively understand the real situation of vocational positions, guide students to think positively, actively discuss, learn to learn, accumulate knowledge and skills in the process of practical experience, and improve comprehensive application ability.

（2）课程建议选用教材

   (2) Recommended course materials

《直播电商实务》，罗俭 黄丹丹 刘军 (主编)，天津科学技术出版社。

Live Streaming E-commerce Practice, Luo Jian, Huang Dandan, Liu Jun (editor-in-chief), Tianjin Science and Technology Press.

   2.课程资源开发与利用

   2. Development and utilization of curriculum resources

本课程的教学资源主要有教学大纲、《直播电商实务》课程标准、PPT、教案、微课视频、课后习题答案、配套试卷、案例资源等，为教师的教学和学生的学习提供了丰富的扩展资源。

The teaching resources of this course mainly include teaching syllabus, course standards of Live E-commerce Practice, PPT, teaching plans, micro-class videos, after-class exercise answers, matching papers, case resources, etc., which provide rich expanded resources for teachers' teaching and students' learning.

（1）积极开发和利用网络课程资源，不断增加教学资源的品种，不断提高教学资源的针对性。

(1) Actively develop and utilize online course resources, constantly increase the variety of teaching resources, and constantly improve the pertinence of teaching resources.

（2）利用现代信息技术开发多媒体课件，通过搭建起多维、动态、自主训练平台，使学生的主动性、积极性和创造性得以充分调动，实现“教学做合一”，让学生在真实情境中学习、体验和锻炼。

(2) Use modern information technology to develop multimedia courseware, build a multi-dimensional, dynamic and independent training platform, so that students' initiative, enthusiasm and creativity can be fully mobilized, and "teaching and doing" can be realized, so that students can learn, experience and exercise in real situations.

（3）通过整合各种资源，为学生创造实训实践、接触实际工作的良好资源环境，全方位推动理论联系实际，切实促进产学结合，全面提高学生 的综合素质和实际应对能力，并能在各方面迅速适应社会需求。

(3) Through the integration of various resources, create a good resource environment for students to practice and contact with practical work, comprehensively promote the integration of theory with practice, effectively promote the integration of industry and education,comprehensively improve students' comprehensive quality and practical coping ability, and quickly adapt to social needs in all aspects. 

本课程选用的在线资源：超星学习通《直播电商实务》https://mooc1.chaoxing.com/course/208974286.html

This course selection of online resources: super star learn "live electrical business practices", https://mooc1.chaoxing.com/course/208974286.html

   本课程是以“做中学”为特点的教学课程，通过模拟真实的工作任务，弥补学生在校学习过程中缺乏真实工作任务实践、理论脱离实际的缺点，提供深入浅出、简单易懂的教程；同时，课程按照学生学习的特点和学习规律，对学习任务进行了重组，融入教育教学理论，引导学生基于任务进行自主探究、团队合作，具有专业性、实用性、易读性等特点。本课程以直播电商的整体运营流程为基础, 共7个学习情景20个工作子任务，72课时。

This course is a teaching course characterized by "learning by doing". Through simulating real work tasks, it can make up for the shortcomings of students' lack of real work tasks in the learning process and the separation of theory from reality, and provide a profound and easy to understand tutorial. At the same time, according to students' learning characteristics and learning rules, the course reorganizes learning tasks and integrates educational teaching theories to guide students to conduct independent exploration and team cooperation based on tasks, which is characterized by professionalism, practicality and legibility. This course is based on the overall operation process of live e-commerce, with a total of 7 learning scenarios, 20 work sub-tasks and 72 class hours.

本课程采用微课、视频讲解、知识点课件、案例视频、音频资源库等多种信息化形式呈现学习内容，在任务驱动环节遵循难易适中，循序渐进的原则，帮助学习人员更直观的掌握所学知识点，掌握所学技能。

This course uses micro-lessons, video explanation, knowledge point courseware, case video, audio resource library and other information forms to present learning content. In the task-driven process, it follows the principle of moderate difficulty and gradual progress to help learners master the knowledge points and skills more intuitively.

本课程基于直播电商知识学习需要、企业直播营销岗位实际工作过程和电商直播专项能力考核规范等，按照直播流程将课程分为三个模块，分别为直播前期、直播中期和直播后期，以直播电商典型工作任务入手，将基于工作过程的典型技巧贯穿学习全程，构建“理论+技巧+实战+素养”课程体系。

This course is based on the learning needs of live streaming e-commerce knowledge, the actual work process of enterprises' live streaming marketing positions, and the assessment specifications of special capabilities of live streaming, etc. According to the live streaming process, the course is divided into three modules, namely, the early stage, the middle stage and the late stage of live streaming. Starting with the typical work tasks of live streaming e-commerce, the typical skills based on the work process will run through the whole learning process. Build a curriculum system of "theory + skill + practice + accomplishment".

通过本课程学习，学习人员能掌握直播前的准备、引流、设备、主播人社打造、脚本策划、话术撰写等要点和粉丝画像、互动技巧、复盘指标的知识等。

Through the study of this course, students can master the preparation, drainage, equipment, anchor social creation, script planning, speech writing and other points before live broadcast, as well as the knowledge of fan portraits, interactive skills, and repeat indicators.

电子商务等相关专业学生、相关行业从业人员