【任务目标】[Task Objectives]
知识目标：Knowledge objectives
1. 了解主流的直播平台。
1.Understand the mainstream live streaming platforms.
2. 熟悉主流直播平台开播申请条件。
2.Be familiar with the application conditions for starting live streaming on mainstream platforms.
3. 熟悉主流直播平台运营规则。
3.Be familiar with the operation rules of mainstream live streaming platforms.
技能目标：Ability Objectives
1. 掌握主流直播平台开播申请条件。
1.Master the application conditions for starting live streaming on mainstream platforms.
2. 学会对比分析主流直播电商平台的运营规则。
2.Learn to compare and analyze the operation rules of mainstream live streaming e-commerce platforms.
3. 能够根据产品类型选择适合的直播电商平台。
3.Be able to select a suitable live streaming e-commerce platform according to the product type.
思政素养目标：Ideological and Political Literacy Objectives
1. 熟知主流直播平台的运营规则，形成自觉遵守网络规则、行业规范的意识。
1.Be familiar with the operation rules of mainstream live streaming platforms and form the awareness of consciously abiding by network rules and industry norms.
2. 在选择直播平台的过程中，培养较高的商业竞争意识。
2.During the process of choosing a live streaming platform, cultivate a relatively high awareness of business competition.
【知识储备】[Knowledge Reserve]
请观看教学视频《选择直播平台》，准备以下知识：
Please watch the teaching video "Selecting Live Streaming Platforms" and prepare the following knowledge:
【情景案例—锐意进取】[Scenario Case - Forging Ahead with Enterprise]
2022年10月，新华社、中国品牌建设促进会、中国资产评估协会等联合发布“2022中国品牌价值评价信息”。“柳州螺蛳粉”地理标志首次跻身100强榜单，位列广西第二位，品牌价值超百亿元，达100.64亿元。
In October 2022, Xinhua News Agency, China Council for Brand Development, China Appraisal Society and others jointly released the "2022 China Brand Value Evaluation Information". The geographical indication of "Liuzhou Luosifen" entered the top 100 list for the first time, ranking second in Guangxi, with a brand value of over 10 billion yuan, reaching 10.064 billion yuan.
柳州市市场监管局相关负责人称，近一年多来，“柳州螺蛳粉”地理标志取得的惊人进步。该局按照“四个最严”要求，全面深入排查食品安全风险隐患，柳州螺蛳粉产业质量监督抽检合格率达97.55%。柳州还成立广西柳州螺蛳粉检验检测中心，为螺蛳粉产业规模化升级发展提供坚实的质量安全监管技术保障，创新构建并高位推动柳州螺蛳粉全产业链标准体系，全面梳理完善螺蛳粉全产业链6个子体系564项标准，其中新制修订标准84项。
The relevant person in charge of the Liuzhou Market Supervision Bureau said that in the past year or so, the geographical indication of "Liuzhou Luosifen" has made astonishing progress. In accordance with the requirements of the "Four Stricts", the bureau has comprehensively and deeply investigated potential food safety risks. The pass rate of quality supervision and random inspections of the Liuzhou Luosifen industry has reached 97.55%. Liuzhou has also established the Guangxi Liuzhou Luosifen Inspection and Testing Center to provide a solid technical guarantee for quality and safety supervision for the large-scale upgrading and development of the Luosifen industry. It has innovatively constructed and promoted the standard system of the entire industrial chain of Liuzhou Luosifen at a high level, and comprehensively sorted out and improved 564 standards in 6 sub-systems of the entire industrial chain of Luosifen, including 84 newly formulated and revised standards.
据悉2022年上半年，柳州螺蛳粉出口增长显著，在22个国家或地区获得注册保护，粉丝遍布全球28个国家和地区。
It is reported that in the first half of 2022, the export of Liuzhou Luosifen increased significantly and was registered and protected in 22 countries or regions, with fans spreading across 28 countries and regions around the world.
下一步，柳州市市场监管局将继续加大柳州螺蛳粉商标国际注册保护力度，深入挖掘柳州螺蛳粉区域公用品牌发展潜力，激发柳州企业品牌创新活力，为柳州品牌经济高质量发展做出新的贡献。
Next, the Liuzhou Market Supervision Bureau will continue to intensify the international registration and protection of the Liuzhou Luosifen trademark, deeply explore the development potential of the regional public brand of Liuzhou Luosifen, stimulate the innovation vitality of Liuzhou enterprise brands, and make new contributions to the high-quality development of the brand economy in Liuzhou.
由此可见，无论选择哪个直播平台进行直播带货，过硬的产品质量，既是有效提升品牌价值的渠道，也是品牌可持续发展的路径。
It can be seen from this that no matter which live streaming platform is chosen for live streaming with goods, excellent product quality is not only a channel to effectively enhance brand value, but also a path for sustainable brand development.
【任务实施工单】Task Implementation Work Order
【任务实施】Task implementation
【知识链接】Knowledge Link
【重难点突破】Key and difficult breakthroughs
【同步测试】Synchronous testing
