【任务目标】[Task Objectives]

知识目标：Knowledge objectives:

1. 认识直播电商的执行环节。
       1.Understand the execution links of live e-commerce.

2. 知道直播电商的开场要素与形式。

2.Know the opening elements and forms of live e-commerce.

3. 熟悉直播电商的开场套路与话术。

3.Be familiar with the opening routines and speaking skills of live e-commerce.

技能目标：Ability Objectives

1. 能够根据直播活动主题与目标选择恰当的开场形式。

1.Be able to choose the appropriate opening form according to the theme and goal of the live streaming activity.

2. 学会使用直播电商的开场技巧，执行直播开场。

2.Learn to use the opening skills of live e-commerce and implement the live opening.

思政素养目标：Ideological and Political Literacy Objectives

1. 在直播开场的训练中，提高学生的创新意识和创业精神。

1.In the training of the live broadcast opening, improve students' innovative consciousness and entrepreneurial spirit.

2. 在训练的自主探究中，增强学生学习自信和主动性。

2.In the independent exploration of training, enhance students' learning confidence and initiative.

【知识储备】[Knowledge Reserve]

请观看教学视频《引爆直播开场》，准备以下知识：

Please watch the teaching video "Ignite the Opening of the Live Broadcast" and prepare the following knowledge:

【情景案例—迎难而上】[Scenario Case - Face the Difficulty Head-on]

前段时间“上海破获首例网红直播带货售假案”上热搜了！这件事情引起很多网友调侃：“直播自己被抓可还行？”。回过头来，我们可以看出直播带货的热度和红利依然不低。但是很多老铁第一次直播都会有这个问题：“第一次直播好紧张，不知道怎么跟别人聊天，观众不喜欢我怎么办？”

Some time ago, "The first case of counterfeit goods sold through live streaming by an online celebrity in Shanghai was cracked" made it to the trending list! This incident led many netizens to joke: "It's okay to live stream your own arrest?" Looking back, we can see that the popularity and benefits of live streaming with goods are still not low. But many people have this problem for the first time when they do live streaming: "I'm so nervous for the first live streaming. I don't know how to chat with others. What if the audience doesn't like me?"

万事开头难，只要我们做好准备，第一次直播也能克服恐惧。不仅要克服首次直播的恐惧，也要克服开播开场的恐惧。

Everything is difficult at the beginning. As long as we are well-prepared, we can overcome the fear in the first live streaming. We should not only overcome the fear of the first live streaming, but also the fear at the beginning of the live streaming.

开场话术多种多样，比如“欢迎家人们来到我的直播间，我是一名新主播，今天是第XX天直播带货，希望家人们多多支持，多多捧场哦！”我们第一次做直播可能没什么经验，比较生疏，那就大大方方地跟粉丝们坦诚，反而能吸一波粉。

There are various opening remarks, such as "Welcome, family members, to my live streaming room. I'm a new anchor. Today is the XXth day of live streaming with goods. I hope you can give me a lot of support and come to cheer for me!" We may have no experience and be rather unfamiliar when doing live streaming for the first time. Then, being candid and honest with the fans can actually attract a wave of fans.

比如雷军第一次直播，就说自己害怕“翻车”，带了一摞小抄，让粉丝感受到了他的用心。直播开场虽然有些难度，但是只要我们万事俱备，勤加练习，给自己鼓足勇气，迎难而上，一定会有个好兆头。

For example, Lei Jun, in his first live streaming, said he was afraid of "messing up" and brought a stack of cheat sheets, which made the fans feel his dedication. Although the opening of the live streaming is somewhat difficult, as long as we are well-prepared, practice diligently, and gather up our courage to face the difficulties, there will definitely be a good omen.

【任务实施工单】Task Implementation Work Order

【任务实施】Task implementation

【知识链接】Knowledge Link

【重难点突破】Key and difficult breakthroughs

【同步测试】Synchronous testing