【任务目标】[Task Objectives]
知识目标：Knowledge objectives:
1. 掌握抓住用户的“痛点、痒点、爽点”展开讲解商品思路。
1.Master the idea of explaining products by grasping the "pain points, itchy points, and pleasant points" of users.
2. 了解“四步营销法”。
2.Understand the "Four-step Marketing Method".
技能目标：
1. 能灵活应用“痛点、痒点、爽点”来讲解直播间商品。
1.Be able to flexibly apply "pain points, itchy points and pleasant points" to explain the products in the live streaming room.
2. 学会应用“四步营销法”在直播间稳定自如地解说商品。
2.Learn to apply the "Four-step Marketing Method" to explain the products steadily and freely in the live streaming room.
3. 能根据直播商品类目讲解要点应用于直播讲解过程中。
3.Be able to apply the key points of explanation according to the category of live streaming products in the live streaming process.
思政素养目标：Ideological and Political Literacy Objectives
1. 让学生在讲解直播商品过程中学会遵守从业人员的职业道德和法律法规。
1.Enable students to learn to abide by the professional ethics and laws and regulations of practitioners in the process of explaining live-streaming products.
2. 使学生在直播讲解过程中注重语言表达，讲诚信，守信用。
2.Make students pay attention to language expression, be honest and trustworthy in the process of live-streaming explanations.
Poll questionnaire: Do you prefer "AI anchors" or "real human anchors"?
【知识储备】[Knowledge Reserve]
请观看教学视频《讲解直播商品》，准备以下知识：
Please watch the teaching video "Explaining Live-streaming Products" and prepare the following knowledge:
【情景案例—职业自信】[Scenario Case - Professional Confidence]
“双十一”各大名气主播直播间人气爆棚，李某直播间更是让人吃惊。“超值专场”直播开播不足 1 个半小时，直播间场观突破 500 万人次；到晚 8 点时场观人数已经达到 3125 万人次；晚 9 点时，直播间场观超 4800 万人次。据了解，李某团队的直播包括超级美妆节、超级生活节、超级潮电节、超级家装节、超级母婴节、超级珠宝服饰节、凑单专场、现货美妆节、现货爆品、暖冬零食节、暖冬时尚节、低价巨划算、母婴节、生活家装节、潮店名品节、婚庆旅游节和零食节。可见，李某主播在直播行业，专业性很强，并通过其独特的直播技能在各类直播间展现其魅力和风采。
During the "Double Eleven" shopping festival, the live streaming rooms of various famous anchors were extremely popular, and the live streaming room of Li was even more astonishing. Less than one and a half hours after the start of the "Super Value Special" live stream, the number of viewers in the live streaming room exceeded 5 million; by 8 p.m., the number of viewers had reached 31.25 million; at 9 p.m., the number of viewers in the live streaming room exceeded 48 million. It is understood that the live streams of Li's team include the Super Beauty Festival, Super Life Festival, Super Trendy Electronics Festival, Super Home Decoration Festival, Super Mother and Baby Festival, Super Jewelry and Clothing Festival, Combo Order Special, Spot Beauty Festival, Spot Hot Products, Warm Winter Snack Festival, Warm Winter Fashion Festival, Low Price and Great Value, Mother and Baby Festival, Life Home Decoration Festival, Trendy Brand Name Festival, Wedding and Travel Festival, and Snack Festival. It can be seen that anchor Li is highly professional in the live streaming industry and shows his charm and style in various live streaming rooms through his unique live streaming skills.
在李某直播间，他会根据品类和直播间氛围，调节讲解节奏，有时候每个产品讲解时间基本控制在 1 分钟以内，直播的商品各种品牌销售，李某主播都是信手沾来，某次直播截至晚 20：50 左右，雅诗兰黛套装单链接卖至 3 万单（其中基础销量 2w），优时颜售出 4 万单，兰蔻发光眼霜售出 4000 单，3CE9 宫格眼影卖出 7000 单。
In Li's live streaming room, he will adjust the explanation rhythm according to the category and the atmosphere of the live streaming room. Sometimes, the explanation time of each product is basically controlled within 1 minute. For various brands of goods sold in the live stream, anchor Li can handle them with ease. As of around 20:50 in a certain live stream, the single link of Estee Lauder set sold up to 30,000 orders (including 20,000 basic sales), UNISKIN sold 40,000 orders, Lancome's illuminating eye cream sold 4,000 orders, and 3CE's 9-grid eye shadow sold 7,000 orders.
李某每次开直播，其自信的讲解、对职业的专一以及不断进取的精神是无数主播学习的榜样。因为热爱和擅长，将职业自信展现得淋淋尽致，他的每场直播产生的效益更是让人赞不绝口。
Every time Li starts a live stream, his confident explanations, dedication to his profession, and the spirit of continuous improvement are role models for countless anchors to learn from. Because of his love and proficiency, he shows his professional confidence to the fullest. The benefits generated by each of his live streams are even more highly praised.
直播带货离我们并不遥远，各大平台涌现出来的网红主播、明星主播都是经历了风风雨雨，历练了场场次次，从而产生对主播职业的热爱和认可，才让我们看到了他们镜头前的自信和超强的展现力。
Live streaming with goods is not far away from us. Internet celebrities and star anchors emerging from various platforms have all gone through ups and downs and numerous experiences, thereby developing love and recognition for the anchor profession. This is how we can see their confidence and strong presentation skills in front of the camera.
【任务实施工单】Task Implementation Work Order
【章节测验】Task implementation
【知识链接】Knowledge Link
【重难点突破】Key and difficult breakthroughs
【同步测试】Synchronous testing
