【任务目标】

[Task Objectives]

知识目标：Knowledge objectives:

1.认识直播电商互动的玩法。

1.Understand the interaction methods of live streaming e-commerce.

2.知道红包、抽奖、促销等互动玩法的具体步骤。

2.Know the specific steps of interaction methods such as red envelopes, lotteries, and promotions.

技能目标：Ability Objectives

1.能灵活应用直播互动玩法于各种直播活动中。

1.Be able to flexibly apply live streaming interaction methods in various live streaming activities.

2.学会在直播中插入各种互动玩法调动直播间氛围。

2.Learn to insert various interaction methods during the live streaming to enliven the atmosphere of the live streaming room.

思政素养目标：Ideological and Political Literacy Objectives

1.使学生在设计直播互动中提高创新意识和创新精神。

1.Enable students to enhance their innovative consciousness and spirit in designing live streaming interactions.

2.使学生直播实训中增强学习自信心和主动性。

2.Enable students to enhance their learning confidence and initiative in the live streaming training.

【知识储备】

[Knowledge Reserve]

请观看教学视频《创设直播互动》，准备以下知识：

Please watch the teaching video "Creating Live Streaming Interactions" and prepare the following knowledge:

【情景案例】

[Scenario Case - Love and Dedication to Work]

“加热一下”，说起10月24日中午12点再次开启的预热直播，交个朋友内部人士直言。“大家提前添加购物车，8点正式开抢”，交个朋友的两个主播在介绍商品之余反复重复这句话。交个朋友和交个朋友直播间官方微博也都没闲着，分享带货清单、口令红包、转发合作品牌互动微博……

"Heat it up," an insider from Make Friends said straightforwardly when it comes to the warm-up live streaming that started again at 12:00 noon on October 24th. "Everyone add the products to the shopping cart in advance, and the official purchase starts at 8:00," the two hosts of Make Friends repeated this sentence repeatedly while introducing the products. The official Weibo accounts of Make Friends and the Make Friends live streaming room were also not idle, sharing the list of goods for sale, password red envelopes, and reposting the interactive Weibo posts of cooperative brands...

按照交个朋友提供的当晚带货列表，包括白大师、温莎森林、雪中飞、Timberland、彪马等100多款商品。当天和交个朋友进行微博互动的品牌包括高夫、美的、全兴酒业、认养一头牛、爱康国宾、特步等，这样的互动在其他很多主播的直播间前后不时出现。

According to the list of goods sold that night provided by Make Friends, it included more than 100 products such as Bai Da Shi, Forest & Eve, Snow Flying, Timberland, Puma, etc. The brands that interacted with Make Friends on Weibo on that day included Gaofu, Midea, Quanxing Wine Industry, Adopt a Cow, iKang Guobin, Xtep, etc. Such interactions occurred from time to time before and after the live streaming rooms of many other hosts.

直播间的活动形式多样，各大主播在直播策划中不少为互动下功夫。比如提前设置好优惠券、红包领取、抽奖礼品等等，为的就是与直播间的观众互动起来，不仅活跃直播间氛围，更是一种诚信经营，设置的优惠券、领取的红包、抽到的奖品都会如期送到观众手中，并能让直播间的用户有所致用。

The activity forms in the live streaming rooms are diverse. Many major hosts have put a lot of effort into interaction in the live streaming planning. For example, they set up coupons, red envelopes for collection, and lottery gifts in advance, in order to interact with the audience in the live streaming room. Not only does it enliven the atmosphere of the live streaming room, but it is also a kind of honest operation. The coupons set up, the red envelopes collected, and the lottery prizes won will be delivered to the audience as scheduled, and the users in the live streaming room can make good use of them.

　从官宣罗永浩淘宝直播首秀至今，交个朋友和直播间观众也通过各种方式表达自己对老朋友的信任和对新朋友的期待，直播间背景是“来天猫多交个朋友”，弹幕不时飘过“多交个朋友”，交个朋友内部人士对多次预热直播的涨粉目的也不讳言。可见，直播中的互动显得尤为重要。

Since the official announcement of Luo Yonghao's first live streaming show on Taobao, Make Friends and the audience in the live streaming room have also expressed their trust in old friends and expectations for new friends in various ways. The background of the live streaming room is "Come to Tmall and make more friends", and bullet screens with "Make more friends" float by from time to time. Insiders of Make Friends have no qualms about the purpose of increasing followers through multiple warm-up live streamings. It can be seen that interaction in live streaming is particularly important.

【任务实施工单】Task Implementation Work Order

【任务实施】Task implementation

【知识链接】Knowledge Link

【重难点突破】Key and difficult breakthroughs

【同步测试】Synchronous testing