【任务目标】[Task Objectives]
知识目标：Knowledge objectives:
1.知道直播电商收尾的作用。
1.Know the role of the ending of live-streaming e-commerce.
2. 熟悉直播电商收尾的引导思路。
2.Be familiar with the guiding ideas of the ending of live-streaming e-commerce.
3. 熟悉直播电商收尾的方式。
3.Be familiar with the ways of the ending of live-streaming e-commerce.
技能目标：Ability Objectives
1.能够根据直播电商收尾的思路，完成直播电商收尾。
1.Be able to complete the ending of live-streaming e-commerce according to the ideas of the ending of live-streaming e-commerce.
2. 学会灵活运用直播电商收尾的方式，提高直播电商收尾效果。
2.Learn to flexibly use the ways of the ending of live-streaming e-commerce to improve the effect of the ending of live-streaming e-commerce.
思政素养目标：Ideological and Political Literacy Objectives
1.在进行电商直播收尾活动中，增强学生的服务意识。
1.Enhance students' service awareness during the ending activities of e-commerce live streaming.
2. 通过体验电商直播收尾，提升电商直播的销售转化能力。
Improve the sales conversion ability of e-commerce live streaming through experiencing the ending of e-commerce live streaming.
【知识储备】[Knowledge Reserve]
请观看教学视频《优化直播收尾》，准备一下知识：
Please watch the teaching video "Optimizing the Live Stream Ending" and prepare the following knowledge:
Discussion 1. What is the role of the live stream ending?
Discussion 2. What are the ways of the live stream ending?
Discussion 3. What suggestions and opinions do you have on the live stream ending?
【情景案例】Scenario Case - Striving for Perfection]
网红“张同学”首次直播带货，助农产品选品严格，为何数据不理想？如此巨大的流量，却没有为他带来与之相匹配的收益，据业内人士分析，张同学的带货收益并不高。失败总归是有原因的，总结起来，他本次直播带货的不足之处如下：虽然张同学的视频广受好评，但拍视频和做直播有很大不同，一时不适应也是情有可原的。在张同学的直播间里，他在介绍产品的过程中，话术显然没有其他主播那样熟练，介绍商品的时候也有些断断续续的。
The Internet celebrity "Classmate Zhang" conducted live-streaming with goods for the first time. The selection of agricultural products for promotion was strict. Why were the data not ideal? With such huge traffic, it didn't bring him a matching income. According to industry insiders' analysis, the income from Classmate Zhang's live-streaming with goods was not high. There are always reasons for failure. To sum up, the deficiencies of his live-streaming with goods this time are as follows: Although Classmate Zhang's videos were widely praised, shooting videos is very different from doing live-streaming. It's understandable that he couldn't adapt at once. In Classmate Zhang's live-streaming room, during the process of introducing products, his speaking skills were obviously not as proficient as those of other anchors, and the introduction of goods was also intermittent.
不仅如此，张同学直播收尾工作也略显潦草，这场直播原定播出四小时，但不知为何在直播过去三小时之后，张同学便匆匆下播了。对此，张同学没有做出任何的解释，也没有做出下次直播的预告，在直播流程方面，还有很大的进步空间。
Not only that, the ending of Classmate Zhang's live stream was also a bit sloppy. This live stream was originally scheduled to be broadcast for four hours, but for some reason, after three hours of the live stream, Classmate Zhang ended the broadcast in a hurry. Regarding this, Classmate Zhang did not offer any explanation and did not make a preview of the next live stream. There is still much room for improvement in the live stream process.
张同学的助农初心一直没有改变，或许正是由于这一份初心，才让他决定要开直播。他目前的直播虽然有很多不足之处，但在未来的时间里，相信他一定会抓紧时间改进，带给大家更多的惊喜。可见一场直播，收尾也是很关键的因素，收尾不好，留给用户的印象就不好，甚至会影响到下一场的直播。
Classmate Zhang's original intention of helping farmers has never changed. Perhaps it is precisely because of this original intention that he decided to start live streaming. Although his current live streaming has many deficiencies, in the future, it is believed that he will seize the time to improve and bring more surprises to everyone. It can be seen that the ending of a live stream is also a crucial factor. A poor ending will leave a bad impression on users and even affect the next live stream. No matter what you do, you need to strive for excellence, keep the original intention unchanged, but keep up with thinking and skills. Even for the ending, you should try to be thoughtful and not miss any link in order to reach a higher level.
【任务实施工单】Task Implementation Work Order
【任务实施】Task implementation
【知识链接】Knowledge Link
【重难点突破】Key and difficult breakthroughs
【同步测试】Synchronous testing
